Gamblification: The Legal Status Of Gambling Mechanics In Interactive Entertainment

Production Date: December 10, 2015 Practice Areas: Science & Technology Law Estimated Length: 5439 minutes


$ 89 Science & Technology Law In Stock

An increasing number of interactive entertainment offerings include some form of gamblification, i.e., the use of gambling mechanics for non-gambling purposes. Many of the top apps in the App Store are simulated casino games, where players pay real money to win virtual chips, but cannot cash out. Other apps use virtual currency and other game mechanics to give players a sense of “winning,” albeit not real money. One cannot turn on the TV without seeing an ad for fantasy football, where players pay money to select players and whoever’s player earns the most points wins cash prizes 

Many similar game mechanics and business methods are being used in other creative ways. All of these offerings create great player excitement and are producing huge revenues. However, such offerings need to be carefully analyzed to ensure legality under federal and state laws. Many regulators are taking a closer look at the legality of some of these offerings and a number of state legislatures have passed or are seeking to pass new laws to specifically address these types of activities.

This course, presented by James Gatto, Sheppard Mullin’s Co-leader of its Social Media and Games Team, reviews the legal issues with gamblification, addresses some of the current legislative and regulatory activity and offers practical guidance to consider when leveraging gamblification in interactive entertainment.


Learning Objectives:

I.      Identify types of gamblification activity

II.     Grasp relevant federal and state laws and regulatory activity

III.    Assess how these laws apply to different types of activities

IV.    Provide practical guidance to reduce legal risk with gamblification

Chia-Lin S.
Oakland, CA

Relevant info for tech industry

William B.
Austin, TX

This program covers a very complex subject that can be critical to those affected. It was great to get an overview with some emphasis on the application to existing and evolving law to evolving technology. Thanks!

Chris R.
Las Vegas, NV

Fantastic and interesting.

Michael B.
Seattle, WA

Excellent; very interesting on a new topic. Highly recommend.

Grace H.
Seattle, WA

Enjoyed program, but may need update soon given S. Ct. case currently pending.

Nadia G.
Las Vegas, NV

Interesting topic. I enjoyed learning about the various definitions/components of gambling.

Gregory P.
Summerfield, NC

Best course I've taken on LawLine.

Michael G.
Loveland, CO

Fascinating and informative. Great topic and presentation.

Jay H.
Huntsville, TX

Excellent presentation.

irina a.
reno, NV

lots of nuances i was not aware off before. it is not my area of practice, but this issue came up twice in the past few months, so your program was very helpful. thank you!

Louis M.
Houston, TX


Samuel P.
Washington, DC

Great course!

Andrew W.
Congers, NY

Great presentation. I find the whole area fascinating for quite a long time, and this really helped bring some of the issues on gaming into focus (specifically the gaming that is not really gambling.) There is really such a form over substance in this field.

Carrie B.
las Vegas, NV

Great explanation of the terminology and standards in this area of law.

gretal t.
Sterling, VA

very informative - thank you!

Rebecca S.
Lakewood, CO

Very interesting topic.

Katie F.
Henrico, VA

totally enjoyed this CLE

Julia R.
Seattle, WA

interesting program.

Mark G.
Highland Village, TX

Incredibly detailed and nuanced presentation on a very complex subject. Examples and explanations and analogies provided contemporary real-world perspective.

Marc P.
Longmont, CO


carol b.
Houston, TX

Excellent presentation.

Ron V.
Greenwood Vil, CO

Very interesting course. I was only slightly familiar with the standards by which certain activities were (or were not) considered "gambling". This course provided clarity to a complicated issue.

Tom G.
Montgomery, TX

Interesting subject. A good survey type class.

Ben H.
Sugar Land, TX

Good speaker and interesting topic.

Darla G.
Dallas, TX

Bery interesting.

David G.
Argyle, TX

Highly recommend this course

Stephanie D.
Chicago, IL

learned a lot

Timothy R.
Yonkers, NY

Terrific program.

Patrick C.
Dallas, TX

Great job, very informative!!

Steven L.
Cypress, TX

Highly informative and useful.

John C.
Dallas, TX

very good

Kathryn A.
Williamsburg, VA

very good presentation and interesting material

Richard H.
Seattle, WA

One of the most interesting CLE's I've seen in recent years.

Stephanie S.
Texarkana, TX

it was good

Steven L.
Fort Worth, TX

Good approach to talking about a subject I was not familiar with.

James B.
Houston, TX

Very interesting, thorough and informative.

Sharron A.
Mountain Lakes, NJ

Outstanding presentation.

James F.
Stamford, CT

Good discussion

Rick W.
Wake Forest, NC

One of the best courses yet!

Russ C.
Staten Island, NY

great program, learned a lot about daily fantasy sports.

Scott D.
White Plains, NY

great presentation, speaker was well versed.

Michael V.
Clifton forge, VA

good presenter who covers the complexity of this area of law

Tracie R.
Astoria, NY

This was surprisingly interesting!

james c.
Jersey City, NJ

Very interesting on a developing subject matter.

Deborah S.
New York, NY

very interesting... a total new area of law...

Sarah G.
Ulster Park, NY

The lecturer presented the material in a very interesting and easy to follow way. i would watch more of his courses

Tamara K.
Great Neck, NM


Elysa W.
New York, NY

I found this course very interesting!

Jason R.
Charlotte, NC

good job.

Jose V.
Houston, TX

This has been my favorite lawline course thusfar. Fascinating.

Paul B.

That was excellent. Very well done.

Joel R.
Houston, TX

Great course

Norman S.
Glen Cove, NY

very informative

Sarah S.
Houston, TX

very interesting course

Courtney L.
Mahwah, NJ

Mr. Gatto had terrific command of the subject matter and is an effective teacher.

Robin B.
McHenry, IL

Outstanding presentation. I learned a lot of interesting information.

Patrick F.
Chesterfield, MO

Whew....a lot there but well presented.

J. Donald H.
Manhasset, NY

Gambling is not my area however it was interesting.

Dana H.
Coloni, NJ

very informative

Sean O.
Renton, WA

I would have enjoyed more comparative analysis regarding differences in states' laws.

Julie F.
Valparaiso, IN

This was fascinating to me. I wonder if this is why Notre Dame changed their ticket lottery policies, so instead of cashing your check (and keeping the money for 3 months, earning interest) and then sending you money back for tickets you didn't win, you now give a credit card number that is only charged if you win the tickets. Very good presentation.

Christopher J.
Ossining, NY

Very thorough and sensible presentation of the subject.

Wendy Y.
Las Vegas, NV


arthur f.
Omak, WA

very interesting-- I took lots of notes . covered fantasy sports, sweepstakes--gets complicated in a hurry in legal analysis.

yekaterina l.
brooklyn, NY

I really enjoyed the uniqueness and growing relevance of this topic

Shannon M.
Dripping Springs, TX

Very good info!

Brian P.
Colorado Springs, CO

Really interesting.

Hilary J.
Abingdon, VA

Good program.

Andrew H.
San Francisco, CA

This was a fun one

Robert P.
Syracuse, NY


Mark A.
Nokomis, FL

very expansive and good coverage

Robert F.
Sterling, VA

knowledgeable speaker

Michael S.
McLeam, VA


Robert P.
Eastpointe, MI

Well done all the way around. Interesting and timely topic too! Thanks.

Steven B.
Annandale, VA

Very good presentation!

George K.
Alexandria, VA

Good course

Courtney M.
Burke, VA

Very interesting.

Belinda B.
Sugar Land, TX

This really highlighted important legal issues.

david m.
Williamsburg, VA

extraordinary presentation- great job and Thank-you.

Frank C.
Washington, DC

Nice presentation of interesting issues

Hilary I.
Sacramento, CA

Very interesting subject

Alfred D.
Long Beach, CA

A totally new area of law for me but very interesting.

Christopher M.
Chicago, IL

excellent session

ethan l.
New York, NY

very good overview and concise recitation of relevant/existing case law.

Elizabeth F.
Alexandria, VA

Mr. Gatto gave incredible lecture.

Terry B.
Wayne, NJ

Excellent course; very articulate speaker

Dmitri D.
alexandria, VA

One of the best courses here. Very useful guidance.

Shaun S.
San Diego, CA


John W.
Houston, TX

Good program

Michael F.
Denton, TX

Thought it was good

Diane E.
Justice, IL

many factors to consider--good presentation

Michael S.

Excellent presentation

James B.
Bettendorf, IA

Good presentation

Raymond A.
Hinsdale, IL

this is a good program

Steve S.
delray beach, FL

I learned alot

James L.
Sag Harbor, NY


Fabian B.
Washington Crossing, PA


Claire O.
Jupiter, FL


Sebastian G.
Charlottesville, VA

very timely topic

Glen K.
Sleepy Eye, MN

very informative and relevant; like a quick law school class in online gambling

Vid B.
San Jose, CA

Interesting and would recommend

Cynthia G.
Corinth, TX

I enjoyed the PowerPoint that went along with his talk!

Michael M.
Carle Place, NY

The instructor was very well prepared

jennifer m.
Midway, KY

This was a well organized and informative presentation. I really enjoyed the attention to detail and some of the finer distinctions highlighted using the case law.

Nicholas C.
Chicago, IL

Great course!! Very interesting and well presented.

Mary P.
Richmond, VA

Fascinating introduction.

William I.
Lawrenceville, GA

Very interesting and informative.

Patrick G.
Cheektowaga, NY

Found course to be very informative.

Robert H.

Very Interesting take on normal business using gambling devices to attract customers

Edward G.

very interresting

Susan M. B.
Massapequa, NY

Very informative and extremely enjoyable. Great speaker. Very well organized and detailed materials.

Benje S.
Ashburn, VA

One of the better online CLEs I have listened to. Interesting topic presented very well.

Suzanne T.
New York, NY


Thomas G.
Las Vegas, NV

Excellent speaker and program

Jessica B.
Tampa, FL

This was a really good presentation.

Terry S.
Monroe, WA

Very interesting and informative.

William K.
Lewiston, NY

Very good and timely course

gailon m.
Bridgewater, NJ

Interesting topic on a hot area of the law.

Hackensack, NJ

James did a real nice job! Enjoyed it very much.