FTC Update 2025: Fake Reviews, Endorsements, Click-to-Cancel, Algorithmic Bias, and More

This timely program, presented by Joseph Rosenbaum, Partner, Rimon, PC, provides essential guidance on the Federal Trade Commission's recent regulatory activities, designed for attorneys advising businesses on compliance with FTC regulations in advertising, marketing, privacy, and consumer protection. Over the past year, the FTC has dramatically expanded its regulatory framework and enforcement efforts, particularly in response to emerging technologies like generative AI that collect vast amounts of data and create new content. Participants will gain a comprehensive understanding of the Commission's updated guidelines, new rules, and enforcement priorities that affect virtually every business with an online presence or consumer-facing operations.

The program delivers practical analysis of crucial regulatory developments, including the new ban on fake reviews, updated endorsement guidelines, subscription cancellation requirements, and children's privacy protections. These insights will enable legal practitioners to provide strategic counsel to clients navigating an increasingly complex regulatory landscape where FTC enforcement actions are becoming more aggressive and penalties more severe.

Learning Objectives:

1. Analyze the FTC's Final Rule Banning Fake Reviews and Testimonials, identifying enforcement implications for advertisers, agencies, bloggers, and influencers in both traditional and AI-generated content contexts
   
2. Evaluate the updated FTC Endorsement Guidelines, interpreting new disclosure requirements and developing compliance strategies for various client business models and promotional activities
   
3. Implement practical approaches to comply with the "Click to Cancel" Rule, ensuring client subscription and membership models meet the FTC's new cancellation process requirements
   
4. Identify key changes to the Children's Online Privacy Protection Act (COPPA) Rule and develop appropriate client compliance strategies for businesses with an online presence that might attract users under 13
   
5. Assess the status and potential impacts of pending FTC initiatives, including the Commercial Surveillance NPRM, updated Safeguards Rule, Digital Health Guidance, and Non-Compete Rule, preparing clients for forthcoming regulatory changes