FTC Advertising Enforcement

Production Date: January 23, 2015 Practice Areas: Advertising Law Estimated Length: 5544 minutes


$ 89 Advertising Law In Stock

The Federal Trade Commission (FTC) is the primary regulatory body for advertising and marketing activities in the US. Section 5 of the FTC Act protects consumers against deceptive or unfair advertising and marketing practices, but determining what the FTC considers “unfair” or “deceptive” can sometimes be a challenge. This program presented by Christie Grymes Thompson, Kelley Drye’s chair of Advertising and Marketing and Consumer Products Safety practice groups, explores the FTC’s advertising enforcement history and provides insight into the Commission’s recent and future enforcement priorities. It also looks at the FTC’s endorsement guidelines, which have broad implications for social media, as well as their “Green Guides,” the legal framework for making claims relating to green seals and logos, recyclable and recycled products, sustainability initiatives, organic textiles and food products, etc. 


Learning Objectives:

I.     Gain an understanding of Section 5 of the FTC Act, which governs advertising and marketing practices

II.    Learn about claim substantiation requirements for both objective and subjective claims

III.   Become aware of your disclosure obligations

IV.   Understand what the FTC considers a comparison

V.    Grasp what is covered in the FTC’s endorsement and green guides

Nancy S.
Yonkers, NY

Excellent content and presentation skills.

David M.
Manhattan, NY

Informative presentation and effective, clear instructor.

Elaine W.
Boulder, CO

Great CLE!

Bethanne H.
Manhattan, NY

Very good.

Jeffery D.
Fort Mill, SC

very practical and helpful examples

Wendie W.
Seattle, WA

Very good presentation and illustrations.

Kimberley U.
Seattle, WA

Great use of examples by presenter

Aaron B.
Baltimore, MD

Excellent presentation and great use of examples.

tim r.
Seattle, WA

The best speaker I've experienced on Lawline.

Lawrence R.
Staten Island, NY

The presenter provided materials and case analysis in support of the points discussed.

Susan P.
Brookfield, CT

good selection of advertisements as a teaching tool

David B.
Boca Raton, FL

The speaker was one of the best I have heard. Excellent program. David Ballard

Marc B.
Austin, TX

One of the best Lawline courses I've taken.

Joseph V.
La Jolla, CA


Cellestine A.
Tacoma, WA

I like the subject and the way it was presented.

Mike W.
Bainbridge Island, WA

entertaining and informative!

Katherine A.
Cleveland, OH

Excellent - great information and interesting, great use of real examples and great speaker. Thanks!

William B.
Bronxville, NY

Good overview of topic

Chukwuka O.
Houston, TX

Great Instructor!

Robert M.
New York, NY

Suprisingly Interesting! I especially liked the advertising examples which added to my understanding.

Angela M.
Cook, WA

One of my favorite speakers!

Rommel M.


Jeffrey V.
Lexington, SC

Useful and interesting

Joseph M.
Garden City, NY

Christie is a great speaker. Loved this program!!

Otto M.
Little Neck, NY

Great overall presentaion

Rebecca G.
Manhattan, NY

Good speaker, interesting subject matter.


good content

James M.
Queens, NY

Speaker was engaging and provided a lot information.

Emeryville, CA

Great materials and detailed explanations.

Edward K.
Oakland Gardens, NY

Fascinating and fun topic

Christopher L.
Buffalo, NY

The use of specific examples helped clarify the points of the presentation

Jennifer R.
Edina, MN


Paul F.
Rochester, NY

Excellent job!

Katie P.
Beverly Hills, CA

Excellent overview, great examples, very interesting!

Michael T.
Brooklyn, NY

Informative, & enjoyable. Ms. Thompson was engaging, & seemed - still - to like the topic.

Michelle K.
Rockville Centre, NY

This was a great course. This is not a topic I thought I would be interested in, but I found it extremely interesting and really enjoyed her examples.

Peter S.
Flossmoor, IL

Informative presentation and one to be recommended!

Matthew L.
New York, NY

Excellent seminar. Clear, organized, informative and well-presented.

Sol C.
East Meadow, NY

Excellent presentation!

Judith P.
Seattle, WA

Ms. Thompson does an excellent job presenting the major issues. Organized, active, but not rushed, good job.

Lynn H.
Mercer Island, WA

very interesting program

Lisa L.
Wilmington, NC

Great ending! Never laughed out loud with genuine humor at a CLE before now.