Walk the aisles of any grocery store, and the words will pop up before your eyes: “Natural!” “All-Natural!” “Gluten-Free!” The labels can be confusing for consumers, and their use can have major consequences for food and beverage manufacturers. Regulatory agencies, including the Food and Drug Administration (FDA) are paying close attention, and the result is a legal minefield.
This program addresses:
While food claims such of “Natural” and “All Natural,” have entered the mainstream, it is still unclear on how they can and can’t be used in labeling, advertising and promotions. In addition to the regulatory agencies, the use of these claims has attracted the attention of the NAD, consumer advocacy groups, the media, and the class action bar. Numerous companies have paid out millions of dollars to settle class action lawsuits involving the use of certain food claims.
In spite of the lack of clarity, Josephine Belli explains how manufacturers-marketers can mitigate their risk.
I. Identify how various regulatory agencies define such claims as “Natural”
II. Discover what litigation and FDA warning letters teach us about what is and what is not considered “Natural”
III. Learn how the NAD, consumer advocacy groups and the media have addressed alleged misuse of food claims
IV. Recognize how regulatory agencies are not adverse to the use of “Natural” claims and manufactures-marketers can look to guidance in order to mitigate any risks
Josephine Belli, partner in the firm’s New York, New York office, has enjoyed a diverse legal career practicing as a law clerk to a Supreme Court judge, an associate in a law firm specializing in international business, and as in-house counsel at a global manufacturer and marketer of drugs, medical devices, cosmetics, and personal care products.
Her education (both in the United States and abroad), foreign language skills in Italian, French, Spanish, and Greek, and varied experience addressing the corporate, transactional, regulatory, and business development needs of domestic and international entities gives Jo a global perspective that enhances her service to clients. Jo has represented global companies in a variety of industries, and has significant experience working with clients in regulated industries including pharmaceuticals, medical devices, cosmetics, supplements, food, wine, and spirits.
Jo’s regulatory experience includes addressing Food and Drug Administration (FDA), Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), and European Community regulations involving the launch and marketing of regulated products, including testing, packaging, labeling, claim substantiation, regulatory compliance, promotions, advertising, and safety.
Jo also works with entertainment industry clients on rights clearances, celebrity endorsements, production deals, talent contract negotiations, content licensing, intellectual property protection, and compliance with privacy laws.
Italian, Spanish, French, Portuguese, Greek
St John's University School of Law and Institute of Comparative Law
University of Rome, JD, 1986 (Dean's List)
New York University, Doctoral Studies in Italian Literature
Queens College, University of Bologna, Italy and University of Madrid, Spain, B.A./M.A
Very informative presentation. Learned from the presenter.
Interesting content, great presentation. Thank you.
One of the best courses
honestly better than I thought it wouldbe
Really liked the materials.
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