Five Ways That Lawyers Can Maximize Their Relationships With the Media

One of the fundamental pieces of public relations for lawyers is developing strong relationships with the media to improve the likelihood of garnering media coverage. "Good press" is a vital component of legal communications, and to obtain it, lawyers must understand how to best relate to reporters. During this session, we will teach lawyers:

1. How to determine who to pitch and how to engage with key journalists

2. How to provide value and be memorable

3. Why responsiveness, accessibility, and respecting deadlines matter

4. Ways to craft subject lines that get attention

5. Media terminology and strategies like embargos, exclusives, and going on-background