False Advertising: An Overview of Law and Enforcement

Production Date: December 19, 2016 Practice Areas: Constitutional Law and Advertising Law Estimated Length: 5430 minutes


$ 89 Constitutional Law and Advertising Law In Stock

Advertising has never been a bigger business, more important to the success of products and services, or a more pervasive part of our everyday environment. Online advertising and social media have created new product categories as well as new ways to sell them. Meanwhile, enforcement of advertising laws by government agencies and legal disputes in the courts and self-regulatory forums is as active as ever. In this survey of the law governing false advertising, August Horvath, a partner in the advertising law practice of Kelley Drye & Warren in New York, makes liberal use of classic and contemporary ads to illustrate the fundamental issues in false advertising law and enforcement.  

Learning Objectives:

  1. Recognize what counts as an advertisement subject to false advertising liability and when a claim is just harmless marketing “puffery”
  2. Understand the legal significance of the difference between express and implied claims
  3. Discuss general standards for substantiating an advertising claim, the special standards for science-based claims, and the burden you take on when you say your claim is “proven”
  4. Ponder considerations when making comparative claims against other products
  5. Identify exactly what disclosures and disclaimers do and don’t do
  6. Discover who enforces the advertising laws and where disputes are litigated
  7. Engage with current hot topics in advertising law
Lauren C.
Long Branch, NJ

best one so far.

Ron H.
Waltham, MA

Very informative, fluid presentation.

Sarah B.
Ellicott City, MD

Super interesting and great presentation.

Thomas M.
Lee's Summit, MO

great talk

Benton L.
Port Washington, NY

okay presentation

Susan M. B.
Massapequa, NY

Great narrator. Interesting topic presented in a way that kept one's attention.

Robin B.
McHenry, IL

Very informative. Thank you for a great course.

Stephen C.
New York, NY


Steven H.
Plantation, FL

some good info, some seems very obvious.

Kenneth R.
Katonah, NY

great speaker, concise lecture, knows subject very well

Michael N.
Staten Island, NY

Highly satisfied

Jann B.
Tallahassee, FL

Very good speaker. Interesting program.

Rena N.
New York, NY

Very clear and articulate!

Mark C.
Forest Hills, NY


Virginia P.
Scarsdale, NY

Lecturer and presentation are both informative and entertaining!

Michael S.

Excellent presentation and speaker!

Alexandra P.
Miami, FL

The speaker was very engaging and made the program relatively easy to understand.

James S.
Queens, NY


Deborah E.
Seattle, WA

I thought the speaker was exceptional and provided an excellent summary of a complex and fact-dependent area of the law.

Joyce S.
New York, NY

Great presentation! Presenter was very clear, concise and organized.

Christopher M.
Jersey City, NJ

Great presentation

Vasiliki N.
Lake Oswego, OR

Great speaker - covered a myriad of topics efficiently and understandably.

Pamela F.
Alamo, CA

Excellent class!

Vikas K.
Manhattan, NY


Michele J.
Seattle, WA

Looking for more citations in the materials. Examples given to make the points were very helpful.

Daniel H.
Davenport, IA

Probably the best Lawline program I have viewed to date. Information-packed but extremely well organized and paced. A fast 90 minutes.

Karen Y.
Bothell, WA

Great presenter, easy to follow and understand.

George M.
Mt. Vernon, NY

Interesting course and good speaker.

Lloyd G.
Buffalo, NY

This course is absolutely outstanding. It is interesting throughout, well organized and very informative.

Steven K.
Northport, NY

Nice course, part of my all day drive.

Joshua V.
Franklin, TN

Best program yet.

P D.
Buffalo, NY

The lecturer was excellent. Knowledgeable and entertaining. Enjoyable seminar and productive. Hope he does future seminars. Good presenter.

Jeffrey B.
Troy, NY

Great delivery of the material. Highly tolerable 90 minutes!

robert b.
Portland, OR

Excellent presentation. Clear and informative.

jeanne g.
Nanuet, NY

The best of the lot.

Rachel C.
Clifton, NJ

Really interesting subject and I liked the use of real commercials to illustrate the material.

Kathleen F.
Natick, MA

Excellent presentation

Joseph L.
Casselberry, FL

This is a very useful topic in today's sell sell sell world. Good presentation

michael a.
Brooklyn, NY

useful information

Philippe F.
Flower Mound, TX


malcolm m.
North Miami Beach, FL

Well presented

Beth F.
Winter Park, FL

This was one of the best lawline courses to which I have listened. EXCELLENT material delivered by an excellent lawyer.

William S.
New Hyde Park, NY

Mr. Horvath, thank you for putting together an excellent course.

Ben H.
Sugar Land, TX

Great speaker.

Marisa A.
Melville, NY

Great course!

John T.
BIsmarck, ND

This was one of the best CLE presentations I have participated in.

Robert C.
Reston, VA

One of the better and more effective presentations I've listened to on Lawline. Very well organized and presented in an interesting manner. Highly recommended.

Jodie S.
Fate, TX

Good speaker and interesting topic

Tina H.
New york, NY

nice sense of humor

Jeffrey K.
Manhattan, NY

good overview

Moshe S.
Chicago, IL

Good mix of supportive examples & law.

Thomas S.
Chicago, IL

good primer

Stephanie R.
Chicago, IL

Great presenter...very engaging.

John K.
woodbury, NY

While fast paced, this lecture was clear and easy to follow. It covered a good basic primer in this area and had interesting advertising examples to illustrate the points well. Thank you for a great lecture.

Phillip E.
Nashville, TN


Retha M.
Columbus, GA

Content well chosen and presentation well done. I would recommend this course as a good introduction to the topic of false advertising.

Robert H.
New York, NY

first rate presentation!

Jennifer B.
Albuquerque, NM

Friendly tone and interesting nuances and variables adding to the informative value.

Julie A. B.
Hiles, WI

Much appreciated the good, practical, real-world, common-sense presentation punctuated with classic and contemporary ads to illustrate or accentuate a point. There remains no doubt that the speaker is conversant in current hot topics involving advertising law. This well-versed program host shares a review of the law governing false advertising and, in the process, elucidates the fundamental issues in false advertising law and enforcement.