On Demand

Examining the Future of College Sports in the Wake of NCAA v. Alston

1h 1m

Created on August 10, 2021





In late June 2021, the Supreme Court issued its long-awaited decision in NCAA v. Alston. In a striking defeat for the NCAA, the court clarified its views on the antitrust standard of review of policies of a sports organization and rejected the NCAA's argument that it was entitled to antitrust deference because of its idea of amateurism. Justice Kavanaugh's concurring opinion – which was even more critical of the NCAA's arguments – may open the door to more antitrust litigation against the venerable organization. Possibly in reaction to this ruling, the NCAA has allowed student-athletes to monetize their names, likenesses, and image. This ruling has opened a new era in college sports. 

This program, taught by sports law attorney Mark Conrad, will benefit attorneys who wish to practice sports law or those who wish to represent student-athletes. It also may be of interest to anyone interested in sports governance.

Learning Objectives:

  1. Discuss the background of NCAA vs. Alston

  2. Analyze the high court's ruling and how it solidified the rule of reason standard for this type of case

  3. Predict what the future will hold for college sports and the monetization rights of athletes 

  4. Examine Justice Kavanaugh's evisceration of the NCAA's business model 

  5. Reflect on the NIL universe

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