Networking is one of the most important ways to grow your practice throughout your career, but many attorneys struggle to make the most of networking events. In addition, the types of often brief conversations that characterize networking interactions can lend themselves to ethical quandaries. In this program, Public Relations professional Janet Falk and attorney Stephanie Rodin will address the best practices of successful networking and guide you to stay within the bounds of the Rules of Professional Conduct.
Attorneys will learn why they should attend events hosted by business and professional organizations whose members are in their target markets, and how to make the most of their attendance. Viewers will learn to put themselves in the role of “curator of resources” and become a business matchmaker, introducing new contacts to those in the attorney’s own network. The program will also provide a step-by-step guide to introducing yourself to the leaders of a host organization, whose members are likely referral sources and prospective clients, as well as tips on creating a memorable elevator pitch. Finally, viewers will prepare to ask problem and solution questions that will prompt new contacts to describe their business successes and ideal clients. All of this will be framed within the context of the model rules of professional responsibility, so attorneys can walk away confident that they can ethically put networking to work.
This course originally appeared as a part of our September 2019 Bridge the Gap event.
Starting from a young age, Ms. Rodin has been exposed to the healthcare industry, as her immediate family members are either physicians or dentists within various specialties. As a result, medical and legal issues that routinely arose during the practice of medicine and dentistry surrounded her. This provided Ms. Rodin with the expertise that serves as the foundation of her legal practice. Her firm caters to these legal complexities and is dedicated to the growth of professional practices.
Rodin Legal, P.C. concentrates on assisting individual and multi-member healthcare practices to ensure their legal protection and profitability from formation until retirement. From setting up the right legal entity to employment contracts and asset-purchase agreements, Rodin Legal, P.C. is the legal resource to inform practices on how to best protect themselves during their expansion and growth, reduce or avoid audits and run a practice with limited risk.
Janet Falk is a communications professional with more than 25 years experience in-house and at public relations agencies. Prior to launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, resulting in more than a million dollars in new business.
Earlier in her career, Janet worked in Public Relations and Marketing Communications for Wall Street firms, including Deutsche Bank, Smith Barney and Bear Stearns, in various market sectors (private equity, investment banking, equity research, fixed income and securities clearing). In addition to managing press relations, she composed articles, conference presentations and speeches for senior executives, as well as digital content. Janet has a Ph.D. in Spanish Literature and speaks Spanish and French.
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