Ethical Marketing for Lawyers

As attorneys, we know that navigating the complexities of attorney advertising rules is crucial to ensuring your legal practice's public presence is both effective and compliant. In this comprehensive CLE course, you'll receive practical, actionable advice while ethically promoting your services across various platforms, including public relations, marketing, social media, and your website

You'll learn how to develop a compelling content strategy, gain new clients through digital advertising and increase your website's traffic through search engine optimization. Discover strategies for wisely allocating your advertising budget to attract the right clients, and stay informed on the latest rules changes and ethics opinions affecting attorney advertising. Gain the tools and knowledge needed to confidently grow your practice while adhering to ethical standards.

Learning Objectives: 

1. Explore how recent changes to advertising rules are impacting law firm marketing
2. Develop a content creation strategy to enhance website visibility
3. Budget your advertising dollars to acquire new clients
4. Implement effective marketing strategies that align with attorney advertising rules