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Eight Steps for Developing a Strategic Public Relations Plan: An Overview
March 14, 2022
41m
What You'll Learn AI-Generated
- 1 Write quantifiable PR goals with near-term (12–18 months) and 3–5 year targets
- 2 Translate features into client-focused benefits for bios and key messages
- 3 Define target audience personas and select the channels where they consume information
- 4 Measure PR tactics by tracking media placements, web traffic, engagement, and ROI
Based on transcript analysis
Overview
Beginner
This course includes:
- 41 minutes on-demand video
- Certificate of completion
- Closed captions
- Desktop & mobile access
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