Drafting Practice Patient Consent Forms and Managing Marketing Strategies under HIPAA

Streams live on Tuesday, February 23, 2021 at 10:00am EST

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Course Information

Time 60 Minutes
Difficulty Intermediate
Topics covered in this course: Legal Research & Writing Health Care

Course Description

Like physicians, dentists, and other healthcare practitioners are opening up their own practices, it is important that they have the necessary patient forms to protect them against potential malpractice actions as well as any potential HIPAA breaches that may occur. The forms consist of the consent for a specific treatment as well as office policies, financial forms, COVID-19 safety rules and guidelines, telehealth consents, and many more. Understanding what is required in these forms and drafting them accordingly will allow the practice to concentrate on patient care. The information contained in these forms will reduce the risk and liability of the practice, and the individual practitioner, if drafted correctly.

All practitioners understand the overall concept of HIPAA, but when it comes to marketing the practice especially on social media, there are certain considerations that practices need to be aware of in order to protect themselves. Understanding how to navigate these issues will allow the practitioner to not only be HIPAA compliant but allow all members of the practice to act without creating a potential breach for the practice. 

This course, taught by Healthcare attorney Stephanie Rodin, will provide you with an overview of the key aspects, clauses, and rules that are common in drafting the patient consent forms and how a practice can avoid common pitfalls of HIPAA when marketing and advertising their services. You’ll have a better understanding of how to draft patient forms that protect your client, while fully informing their patient of the potential risks, benefits, and office policies to allow for an overall better experience for both the patient and the provider. 

Learning Objectives:

  1. Review the distinction between different patient consent forms
  2. Identify what should be included in each patient form in order to provide notice to the practice patients
  3. Discuss the basics of HIPAA and how it relates to the patient consent forms
  4. Provide practical guidance on protecting the practice from a HIPAA breach as it relates to marketing and advertising 

Credit Information

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Stephanie Rodin

Rodin Legal, P.C.

Starting from a young age, Ms. Rodin has been exposed to the healthcare industry, as her immediate family members are either physicians or dentists within various specialties. As a result, medical and legal issues that routinely arose during the practice of medicine and dentistry surrounded her. This provided Ms. Rodin with the expertise that serves as the foundation of her legal practice. Her firm caters to these legal complexities and is dedicated to the growth of professional practices.

Rodin Legal, P.C. concentrates on assisting individual and multi-member healthcare practices to ensure their legal protection and profitability from formation until retirement. From setting up the right legal entity to employment contracts and asset-purchase agreements, Rodin Legal, P.C. is the legal resource to inform practices on how to best protect themselves during their expansion and growth, reduce or avoid audits and run a practice with limited risk.