DIY Legal Marketing

This program guides lawyers through a series of easily implementable tactics they can handle on their own. The presenters will cover everything marketing - from defensive branded Google Ads campaigns to improved intakes through mystery shopping to the affordable hardware needed to record and produce high end video content. In addition, this program will walk through some of the mistakes and missteps that lawyers make (and therefore should avoid) when running their own marketing.

Learning Objectives:

1. Evaluate digital content to determine how effective (or ineffectual) your content strategy is and answer the question  - should I be publishing more (or less)?

2. Use Intake Management Software to answer the most important marketing question - which marketing channels deliver consultations (not just leads)?

3. Protect your brand with Pay Per Click Advertising

4. Utilize technology and contracts to trap law firms into long-term, self-serving relationships

5. Review the most important marketing metric, which is not measured by most firms