Developing a Fixed Fee Pricing Strategy: The Do's and Don'ts

Before hanging a new shingle, every entrepreneurial lawyer must decide how to price their services. Most of us are familiar with billing by the hour - the default pricing method in the legal profession. However, an increasing number of firms are eschewing the billable hour in favor of some form of fixed-fee pricing. Should you?

In this program, MZA Legal founder Zane Johnson will provide a conceptual framework to help lawyers determine whether they should dump the billable hour in favor of a fixed fee pricing strategy. For those who think fixed-fee pricing is right for them, Zane will explore the do's and don'ts of building a practice based on fixed-fee pricing.

This course is designed for attorneys who are interested in hanging their own shingle, and for solo and small firms interested in expanding their practices to meet the expectations of a new generation of potential clients.

Learning Objectives:

1. Determine whether fixed fee pricing makes sense for your practice

2. Review important do's and don'ts when developing a fixed fee pricing strategy

3. Discuss key ethical considerations charging your clients a fixed fee for your services and solutions