Design Law: A Manufacturer’s Delight

(728 Ratings)

Produced on: May 09, 2017

Course Format On Demand Audio

Taught by


Course Description

Time 91 minutes
Difficulty Beginner

Design law is the strategic application of patent, trademark, and copyright law to the design of physical and digital articles of manufacture. Successful military, industrial, medical, and consumer product firms employ design law to protect their goods from infringement for the span of their commercial lives.

Intellectual property attorneys typically specialize in one or two of the primary IP fields, but not all three. Manufacturers should involve all of their IP attorneys during the product development stage because securing federal patent, trademark, or copyright registration is date-critical. Flann Lippincott, of Lippincott IP LLC, directs this presentation to IP attorneys who can benefit from understanding how the three IP specialties interact when applied to designs. Understanding the role of product functionality across disciplines is key to crafting a comprehensive long-term strategy.

Flann incorporates her experience as an industrial designer and entrepreneur into a visual presentation that informs by applying design law to two iconic products. Due to the broad scope of this presentation, this program is intended for viewers who already possess a basic knowledge of patent, trademark, and copyright law.

Learning Objectives: 

  1. Recognize the economic importance of designs
  2. Review the relevant statutes and case law for design patents, trademarks, and copyrights as applied to designs
  3. Understand the way the three fields of law interact over time when applied to a design
  4. Identify the tension between utilitarian and aesthetic concerns in design law
  5. Counsel clients to take the long view and manage their patent, trademark and copyright assets accordingly


Flann Lippincott

Lippincott IP

Flann is a transaction and litigation attorney with a professional background in art, design, science, and business. She blends these experiences with law to give her clients the legal tools that they need to achieve business success. Having acquired and defended her own trademarks, design patent, and contracts for her prior international consumer products company, Flann is sensitive to both the commercial and personal value of intellectual property to her clients.

Law Practice Areas
Copyright and trademark clearance, registration, management, protection, litigation| Design and Utility patents and Registered Community Designs | IP and design law planning and strategy| Commercial contract and licensing agreement drafting and litigation|  Trademark Trial and Appeal Board opposition and cancellation proceedings|  Licensed in New Jersey, the United States District Court for the District of New Jersey, and the U.S. Court of Appeals for the Third Circuit

Parsons School of Design, Part Time Lecturer, Bachelor of Business Administration, Business Regulations and Practices | Certificate Program in Design Entrepreneurship, Pratt Institute, Center for Sustainable Design Studies, Staying out of Trouble

Industrial Designers Society of America | Product Development Management Association | American Intellectual Property Law Association | American Bar Association Design Law Group

B.A. Art History, Cornell University | M.S.J. Intellectual Property, magna cum laude, Seton Hall University School of Law | J.D. Rutgers University School of Law - Newark.


Anthony A.

Great course.

mark f.

Very knowledgeable

Eve L.

Excellent presentation!

Clinton H.

Nice course

Bruce M.

Practical applications and examples were apropos to her underlying [sic?] harmonious & overlapping areas of professional expertise. Very enjoyable and informative presentation. Thank you.

Donna W.

I was surprised at how much I enjoyed this program and how superb the instructor's presentation and materials were!

Kelly H.

She does a nice job with her examples!

Cecelia P.

Really thought it was good.

Lisa K.

Excellent practical presentation with illustrative representations

J. Michael S.

perfect timing for this course for me. About to file a copyright case related to topic

Peter V.

VERY well done

Sam W.

I appreciated the aspect of how to discuss the law and how it applies to your client base. This is an explanation that I believe to be very helpful.

James B.

Excellent presentation. One of the best IP CLE courses on Lawline!! Thank you.

Holiday T.

Not an IP attorney, but this was an excellent course.

Chun-Yeong Y.


Ron R.

Presenter very well informed and presented material in understandable terms.

Bruce H.

This was a very good and informative presentation.

Elliot F.

Good treatment of a complex legal area. The examples at the end were a very good idea.

Norman B.

Excellent. Thank you.

Eugene A C.

Presenter's use of examples effectively conveyed the course material.

Jeff M.

Liked the props, really added to the discussion.

Robert K.

excellent presentation

Debra S.

Very good presenter and accompanying materials

Martin E.


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