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On Demand
Included in
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Defining Your Business Objectives in the PR Context
April 07, 2022
38m
What You'll Learn AI-Generated
- 1 SMART criteria for PR objectives: specific, measurable, achievable, relevant, timely
- 2 Translate firm and personal business goals into 2–3 measurable PR KPIs with quarterly benchmarks
- 3 Perform a situation analysis to identify unsaturated topic niches and client-relevant industry angles
- 4 Repurpose CLEs and client alerts into media pitches and content while preserving confidentiality
Based on transcript analysis
Overview
Intermediate
This course includes:
- 38 minutes on-demand video
- Certificate of completion
- Closed captions
- Desktop & mobile access
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