For years working in Big Law business development at firms like Pillsbury, Sherman & Sterling (now A&O Shearman), and McDermott Will & Emery, Megan Senese thought attorneys had it all figured out. Then she left to co-found Stage, and lawyers started opening up about their real challenges: the same struggles with impossible demands and professional uncertainty she'd experienced herself. That realization didn't just change her perspective; it became the foundation for an entirely new approach to helping legal professionals grow their practices.

In this episode of Lawyers Who Learn, host David Schnurman explores how Megan built a business around what Big Law couldn't provide: dedicated, personalized support for individual attorneys. Stage offers fractional marketing and business development tailored to what actually works for each person, whether that's leaning into conferences for an energy regulatory lawyer or creating content strategies for someone who thrives behind the scenes rather than at networking events.

Megan shares actionable frameworks that work. She applies Dr. Becky Kennedy's parenting concept of "the most generous interpretation" to transform how attorneys handle unanswered emails and perceived rejection. She draws on Dan Pink's insight that moving people beats selling them every time. Her cold outreach to the CMO of LinkedIn got an immediate yes. Her pitch to David landed this conversation. The approach is straightforward: pause long enough to understand what someone actually needs, then show them why connecting serves their interests.

The conversation reveals Megan's own transformation from someone who would've never imagined entrepreneurship to co-founder of a thriving firm. When her partner put "IDEA - don't be nervous" on her Friday calendar more than three years ago, it launched a journey of redefining success on their own terms, proving that sustainable growth comes from doing work you genuinely love with people you genuinely want to help.

Cold Calls, Courage, and the Big Law Pivot That Changed Everything

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