A 2013 Nielsen Co. study estimated that the average US child watches 16,000 television commercials a year, but advertising to children can be risky business for companies. This program, presented by Christie Grymes Thompson, Kelley Drye’s chair of Advertising and Marketing and Consumer Products Safety practice groups, explores the following regulations that relate to advertising to children:
I. Understand the special considerations that pertain to advertising directed at children
II. Learn about the Better Business Bureau’s Children’s Advertising Review Unit
III. Become familiar with COPPA and other state and federal legislation that relate to child advertising
Very knowledgeable. Great presentation.
Excellent presenter; very substantive presentation!
Very interesting course. Covered many different areas, which was helpful.
Well organized and good overview of this area of the law.
Interestingly presented. Excellent material.
Useful overview of an area of the law that is specialized, but not, I find, as dull as I had dreaded.
It was a good primer for children's advertising in the US.
Well presented, interesting topic
good information if you are not familiar with this area