Children's Advertising

A 2013 Nielsen Co. study estimated that the average US child watches 16,000 television commercials a year, but advertising to children can be risky business for companies. This program, presented by Christie Grymes Thompson, Kelley Drye’s chair of Advertising and Marketing and Consumer Products Safety practice groups, explores the following regulations that relate to advertising to children:

• FTC Standards
• The Children’s Advertising Review Unit’s Self-Regulatory Program for Children’s Advertising
• The Children’s Online Privacy Protection Act (COPPA)

Learning Objectives:

I.   Understand the special considerations that pertain to advertising directed at children

II.  Learn about the Better Business Bureau’s Children’s Advertising Review Unit

III. Become familiar with COPPA and other state and federal legislation that relate to child advertising