Children's Advertising

Production Date: January 23, 2015 Practice Areas: Advertising Law Estimated Length: 3672 minutes

$59

$ 59 Advertising Law In Stock

A 2013 Nielsen Co. study estimated that the average US child watches 16,000 television commercials a year, but advertising to children can be risky business for companies. This program, presented by Christie Grymes Thompson, Kelley Drye’s chair of Advertising and Marketing and Consumer Products Safety practice groups, explores the following regulations that relate to advertising to children:

 

  • FTC Standards
  • The Children’s Advertising Review Unit’s Self-Regulatory Program for Children’s Advertising
  • The Children’s Online Privacy Protection Act (COPPA)

 

Learning Objectives:

I.   Understand the special considerations that pertain to advertising directed at children

II.  Learn about the Better Business Bureau’s Children’s Advertising Review Unit

III. Become familiar with COPPA and other state and federal legislation that relate to child advertising 

 

Stephen A.
Boca Raton, FL

Very knowledgeable. Great presentation.

Virginia J.
Kenilworth, IL

Excellent presenter; very substantive presentation!

Tamber R.
Reston, VA

Very interesting course. Covered many different areas, which was helpful.

Daniel S.
Spring, TX

Well organized and good overview of this area of the law.

Joseph J. O.
Nyack, NY

Interestingly presented. Excellent material.

Elizabeth J.
Memphis, TN

Useful overview of an area of the law that is specialized, but not, I find, as dull as I had dreaded.

Scott C.
Danville, CA

It was a good primer for children's advertising in the US.

Suzanne R.
Hinsdale, IL

very informative!

Scott C.
Charlotte, NC

Well presented, interesting topic

Becky F.
Raleigh, NC

good information if you are not familiar with this area

Lynn H.
Mercer Island, WA

interesting program