Charisma In-Person & on LinkedIn: Business Development for Attorneys

If you want to attract clients and build your law firm, having charisma isn't a mere luxury. The ability to command attention, be remembered, and attract those who need your services is essential. 

Since speed is how law firms operate today, with so many vying for the same business, one person's experience and talent may equal another's -- making it likely that the tipping point between 2 competitors may just be the way the prospect felt about the superior candidate, i.e., the winner's charisma brought them the business. 

Attorney and professional speaker S. Scott Mason and LinkedIn coach/trainer Marc W. Halpert will jointly illustrate to legal professionals at all levels why and how adding more charisma to your public persona can raise your professional profile and enhance your client prospects. 

Scott will discuss what charisma is (and is not) and to how to become more charismatic, even if you feel it's a talent you'll never have. He will focus on everyday business life with a spotlight on the practice of law. 

Marc will examine techniques he has taught his legal profession clients to be referable, stand out from the competition, earn a spot on the "short list" of finalists -- what he calls "falling in like with you" -- to make potential clients want to contact you, so they then "fall in love with you" to engage your services. This carefully designed strategy will introduce yourself in writing on LinkedIn, then be best appreciated when contacted in person.

Learning Objectives:

1. Analyze what's blocking your charisma -- and set yourself up to move beyond it
2. Identify 3 steps you have to take to ignite your personal charisma in the legal field
3. Design your career narrative in a way that expands beyond the firm's bio page
4. Illustrate how to accent aspects of your past and present legal and non-legal experience to make your future with the client more attractive
5. Review sections of LinkedIn that need highlighting with your personality and true voice