Business Strategies for Minority & Women Owned Law Firms

• 1 Certification requires 51% ownership proof plus tax, revenue and background verification
• 2 Using certification to access government and corporate RFPs and to form partnerships with large firms
• 3 Getting onto corporate panels and leveraging emerging-counsel or co-counsel roles to build capacity
• 4 Frequent substantive touches and social media amplification to build client comfort and firm visibility

Based on transcript analysis