On Demand
Unlimited

Business Strategies for Minority & Women Owned Law Firms

1h

Created on December 09, 2021

Intermediate

CC

$89

This course is part of the virtual event, Business & Professional Development for Solo Practitioners. Access this course and more. Learn more

Overview

This program is not available for CLE credit.

Small firms, particularly those that are minority or woman owned, face unique challenges in attracting and retaining clients when competing with bigger majority owned firms with considerable resources. But diverse owned firms also have distinct advantages that create opportunities, such as obtaining certification within your ownership category, responding to RFPs from government and corporate clients and partnering with other firms to access new work.

The panel of experts will explore specific steps to capitalize on minority and women owned status to win new clients and sophisticated work. The panelists will share proven strategies for effectively marketing your expertise, training your team and utilizing technology to handle complex or high-volume engagements. Recognizing that some clients may be reluctant to engage a small minority or woman owned firm, the course will address how to overcome incumbency bias in favor of established firms and how to consistently exceed expectations building your reputation.

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