Avoiding The Worst Headline You Never Want To Read: Strategic Crisis Communication Planning for Attorneys
1h 2m
Created on June 03, 2025
Beginner
Overview
When working in-house or with a client either to prevent or to manage a crisis, legal counsel is frequently called upon to collaborate with public relations professionals who specialize in crisis management. This course provides attorneys with the crisis PR principles and legal foundations to understand how legal counsel and PR professionals can collaborate to create the best possible outcomes for a client in difficult situations.
Learning Objectives:
Understand the role of public relations in assisting legal counsel in crisis communications
Provide ABA model guidance on legal counsel's role in collaborating with crisis PR professionals
Discuss the respective role of PR professionals and legal counsel in crisis situations
Provide real-world tools to help in-house and outside legal counsel work with clients and PR professionals to create effective crisis plans in advance of potential crises with legal implications, as well as manage active crises
Credits
Faculty
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