Each day, new technology and global regulations are implemented to impact how the internet is used across the globe, including American law practices. The American Bar Association Model Rules 7.1, 7.2, 7.3 and 7.4 relate to advertising, solicitation, and communication to the public about an attorney and services offered by the attorney. Rule 1.1 on competence also requires attorneys to be aware of the effect of relevant technology.
Technology has changed significantly in recent years. It was one thing to debate what size yellow pages ad you should get. It’s another thing to debate what and how to maintain a law practice presence on the ever-changing landscape we call the internet. What constitutes “advertising” and “communications” under the rules of ethics? The answer isn’t always clear. Are you ethically in compliance or inadvertently walking in the “Danger Zone”? Find out in this amusing, but informative, presentation on Cyber Space Danger Zones.
Attorneys are faced with keeping up with new technology, instant access to everything and everyone, artificial intelligence, speed, and a ton of bells and whistles of the 21st century, while operating in a world traditionally known for lack of speed. What are the key components to help you thrive, maintain sanity, and provide the best legal services to your clients? Francine Tone, your CLE presenter, believes that trust-building skills and leadership skills based on high emotional intelligence is what will help you weather the world that is unfolding, keep you relevant and sharp, and help you avoid burnout in a world designed to foster burnout. Her CLE courses, mostly stemming from ethics, are designed to negotiate the ethical land mines while developing skills and practices that will elevate you to the top of your game.
Francine Tone has been involved in the legal business for over 40 years and has been a California lawyer since 1989. She is the managing partner of Tone & Tone, Attorneys at Law. She is an Appellate Law Specialist, certified by the California State Bar Board of Legal Specialization, with a focus on real estate, business, family law, and criminal defense. She has also sat as a judge pro tem for over 20 years. She is also a litigation and trial strategist helping trial attorneys shore up cases to reduce the likelihood of appeal or prevail on appeal.
Francine is a trust-building expert and author of the award-winning #1 bestselling book What Every Good Lawyer Wants You To Know: An Insider’s Guide on How to Reduce Stress, Reduce Costs, and Get the Most From Your Lawyer. She is also an emotional intelligence expert, certified to administer and coach from the most reliable emotional intelligence assessments, the EQi-2.0 and EQi-360.
Francine is also the principal consultant at Francine Tone & Associates LLC. Attorneys and Law Firms hire her to realign their relationship with their profession because most are struggling with stress, burnout, and sheer exhaustion. So she helps re-ignite their passion, crystalize innovative thinking and implement reduced-stress problem-solving skills to enhance productivity and love of life and career. Bottom line, you grow your practice and live your life with a smile.
Francine has a mission to grow businesses and lifestyles structured around relationships built on iron-clad trust using strategies supported by modern brain science. Her escaping an exceptionally challenging childhood and helping her son to recover from a severe traumatic brain injury that almost left him a vegetable fuels her drive.
Francine is also a top certified ski instructor and trainer, a scuba divemaster, a podium-finishing standup paddleboard racer and surfs her standup paddleboard in Hawaii for several weeks each year. Francine is married to her law partner and lives in the mountains near Lake Tahoe, California.
Attorney | Speaker | Leadership Trainer | Business Strategist | 4-Time #1 Bestselling Author | High-Performance Athlete
Very helpful slides
Wonderful and knowledgeable speaker. Class was packed with useful information.
excellent overview of online ethical pitfalls
Very useful. Thanks.
This presenter is brilliant! Wish she could be the speaker for all of my CLE courses! She's great!
Very helpful and informative.
Speaker was easy to listen to and was knowledgeable and entertaining.
Very informative and enjoyable.
Excellent presentation. Speaker also had examples of bad advertising which made information easier to understand. She was engaging and gave examples as opposing to just sitting and reading from a paper.
Excellent session. Highly actionable information.
Excellent presentation. Very helpful.
A super presentation & I learned so much that will protect me and my clients!
Truly excellent. Appreciated all the work that went into preparing a first-rate presentation.
Excellent speaker; excellent content.
Excellent overview of the rules and the examples were very helpful.
Loved this seminar, very practical and helpful!
Great course on attorney advertising even for an in-house counsel who does not advertise. Very good presentation.
This was an excellent presentation. Very helpful.
Excellent information and engaging speaker
I am very much impressed with thoughtful and latest info provided by this content.
I got new insights from this which I will use.
Great presenter. The examples made it interesting and easy to remember the points being made.
Very informative thank you!
She was very knowleadgable.
Very good presentation and Ms. Tone is a very effective/pleasant speaker
Presentation was very informative and presented in a manner that kept the interest.
What was most important for me from this course is to use my own personal email and encrypt my emails for security purposes. Very good information!
Not a complex webinar but very well presented.
Thank you for a wonderful course. I learned so much about very important information.
Excellent overview of nuances of attorney advertising matters
Very good presentation- clear, relevant law explained well, organized, useful examples.
This is an excellent presentation--so helpful with internet issues!
Very insightful and helpful!
Pleasant and professional presentation. Full of lots of useful information.
This was one of the most useful courses I have taken. The professor gave great, practical advice.
Great speaker and enjoyed the presentation!
A very good review of the dos and don’ts in attorney advertising.
Another great "professor". I loved the way she presented law and then examples. She was very easy to listen to.
Best ethics instruction/information I've seen in years!
Excellent and engaging course
Excellent presenter, very important subject
Great examples. speaker had an effective style and was easy to understand. thank you
Thank you, Francine!
This was a very engaging seminar. Thanks.
Extremely informative presentation. Will use a lot of the information and will replay to glean more.
some helpful hints
Great pace. Well rounded presentation. Covered material in sensible way with easy access to deeper coverage.
Ms. Tone was very informative. Her examples, with visual ads and slogans, made it fun and easy to understand. It was great to see how ethical rules apply to real online content. She also offered a lot of helpful advice based on the rules and cases in the news.
Well done presentation.
Thought provoking and fun! I’d highly recommend this!
Funny and informative!
she is very good
She is terrific!
One of the best I have watched.
Good pacing, interesting examples
I thought this was the best Seminar I have seen on Lawyer Advertising, and I have attended several Seminars on this issue.
Loved the social media segments and the sample questionable testimonials
Very applicable information. Thank you!
Very informative! Thanks!
Betther than most.
great course! thank you
Excellent Course. Very current and informative.
Very engaging and informative. Nicely done!
Excellent presentation - best of the 12 hours I watched today!
Very good presenter.
Excellent review of rule 7.1 and much more! Thank you!
One of the best use of slides I have seen. Really good presenter. Interesting topic.
Francine was very knowledgeable and extremely interesting.
Great lecture filled with useful things to implement right away!
practical, to the point and helpful.
Excellent practical examples to help attorneys avoid ethical issues
Outstanding Francine!! One of the very best courses I've ever taken. Thank you Francine!
This was a great course!! Great presenter with amazing examples!
One of the best courses ever. Thank you.
One of your best programs. Real content presented clearly. Excellent!
fun, great examples, very good CLE
Excellent use of examples that kept the course interesting and some good, practical advice.
This was one of the best courses I've taken on Lawline.
She is a very clear and convincing presenter