Each day, new technology and global regulations are implemented to impact how the internet is used across the globe, including American law practices. The American Bar Association Model Rules 7.1, 7.2, 7.3 and 7.4 relate to advertising, solicitation, and communication to the public about an attorney and services offered by the attorney. Rule 1.1 on competence also requires attorneys to be aware of the effect of relevant technology.
Technology has changed significantly in recent years. It was one thing to debate what size yellow pages ad you should get. It’s another thing to debate what and how to maintain a law practice presence on the ever-changing landscape we call the internet. What constitutes “advertising” and “communications” under the rules of ethics? The answer isn’t always clear. Are you ethically in compliance or inadvertently walking in the “Danger Zone”? Find out in this amusing, but informative, presentation on Cyber Space Danger Zones.
Francine has been a California lawyer since 1989 and is the managing partner of Tone & Tone, Attorneys at Law. She is an Appellate Law Specialist, certified by the California State Bar Board of Legal, with a focus in real estate, business, family law and criminal defense. She is a litigation and trial strategist helping trial attorneys shore up cases to reduce the likelihood of appeal or prevail on appeal. She has also sat as a judge pro tem for over 20 years.
Francine Tone, as the principal consultant, strategic advisor and trainer of Francine Tone & Associates LLC, offers leadership and emotional intelligence training to law firms, corporations and ski resorts. She is a trust-building and action expert and offers leadership and emotional intelligence training to law firms, business teams and ski resorts. She is a business and life integration strategist helping high achieving professional, business and executive women harness more time and energy to create the freedom you want so you can optimize business & life to live the life you dreamed, even when you think you are up against the wall and have nothing left to spare.
She is a 3-time #1 bestselling author, the author of the award-winning #1 bestselling book What Every Good Lawyer Wants You To Know and soon to be released book The Art of Action (Keys to More Freedom). Francine has also been dabbling with the internet since the 1990’s when she learned HTML coding and created her firm’s first website.
She is a top certified ski instructor and trainer, a scuba divemaster, a podium-finishing standup paddleboard racer and surfs her standup paddleboard in Hawaii for several weeks each year. Francine is married to her law partner and lives in the mountains near Lake Tahoe, California.
A very good review of the dos and don’ts in attorney advertising.
Another great "professor". I loved the way she presented law and then examples. She was very easy to listen to.
Best ethics instruction/information I've seen in years!
Excellent and engaging course
Excellent presenter, very important subject
Great examples. speaker had an effective style and was easy to understand. thank you
Thank you, Francine!
This was a very engaging seminar. Thanks.
Extremely informative presentation. Will use a lot of the information and will replay to glean more.
some helpful hints
Great pace. Well rounded presentation. Covered material in sensible way with easy access to deeper coverage.
Ms. Tone was very informative. Her examples, with visual ads and slogans, made it fun and easy to understand. It was great to see how ethical rules apply to real online content. She also offered a lot of helpful advice based on the rules and cases in the news.
Well done presentation.
Thought provoking and fun! I’d highly recommend this!
Funny and informative!
she is very good
She is terrific!
One of the best I have watched.
Good pacing, interesting examples
I thought this was the best Seminar I have seen on Lawyer Advertising, and I have attended several Seminars on this issue.
Loved the social media segments and the sample questionable testimonials
Very applicable information. Thank you!
Very informative! Thanks!
Betther than most.
great course! thank you
Excellent Course. Very current and informative.
Very engaging and informative. Nicely done!
Excellent presentation - best of the 12 hours I watched today!
Very good presenter.
Excellent review of rule 7.1 and much more! Thank you!
One of the best use of slides I have seen. Really good presenter. Interesting topic.
Francine was very knowledgeable and extremely interesting.
Great lecture filled with useful things to implement right away!
practical, to the point and helpful.
Excellent practical examples to help attorneys avoid ethical issues
Outstanding Francine!! One of the very best courses I've ever taken. Thank you Francine!
This was a great course!! Great presenter with amazing examples!
One of the best courses ever. Thank you.
One of your best programs. Real content presented clearly. Excellent!
fun, great examples, very good CLE
Excellent use of examples that kept the course interesting and some good, practical advice.
This was one of the best courses I've taken on Lawline.
She is a very clear and convincing presenter