On Demand Audio

Avoiding Cyberspace Danger Zones: The Ethics of Attorney Advertising

(735 reviews)

Produced on March 15, 2019

Taught by
$ 59 Ethics, Law Practice Management, and Advertising Law In Stock
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Course Information

Time 63 minutes
Difficulty Intermediate

Course Description

Each day, new technology and global regulations are implemented to impact how the internet is used across the globe, including American law practices. The American Bar Association Model Rules 7.1, 7.2, 7.3 and 7.4 relate to advertising, solicitation, and communication to the public about an attorney and services offered by the attorney. Rule 1.1 on competence also requires attorneys to be aware of the effect of relevant technology.

Technology has changed significantly in recent years. It was one thing to debate what size yellow pages ad you should get. It’s another thing to debate what and how to maintain a law practice presence on the ever-changing landscape we call the internet. What constitutes “advertising” and “communications” under the rules of ethics? The answer isn’t always clear.  Are you ethically in compliance or inadvertently walking in the “Danger Zone”? Find out in this amusing, but informative, presentation on Cyber Space Danger Zones.

Learning Objectives:

  1. Identify common ethical danger zones relating to your cyber presence (e.g. websites, directories) and your cyber activity (e.g. social media, blogging, newsletters)
  2. Explore how to avoid common mistakes relating to your cybersecurity (e.g. email, hackers, confidential information)
  3. Develop strategies for maintaining compliance with ethical obligations governing internet advertising, and learn what questions to ask yourself before you do anything that touches cyberspace

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Francine Tone

Tone and Tone

Francine has been a California lawyer since 1989 and is the managing partner of Tone & Tone, Attorneys at Law. She is an Appellate Law Specialist, certified by the California State Bar Board of Legal, with a focus in real estate, business, family law and criminal defense. She is a litigation and trial strategist helping trial attorneys shore up cases to reduce the likelihood of appeal or prevail on appeal. She has also sat as a judge pro tem for over 20 years.

Francine Tone, as the principal consultant, strategic advisor and trainer of Francine Tone & Associates LLC, offers leadership and emotional intelligence training to law firms, corporations and ski resorts. She is a trust-building and action expert and offers leadership and emotional intelligence training to law firms, business teams and ski resorts. She is a business and life integration strategist helping high achieving professional, business and executive women harness more time and energy to create the freedom you want so you can optimize business & life to live the life you dreamed, even when you think you are up against the wall and have nothing left to spare.

She is a 3-time #1 bestselling author, the author of the award-winning #1 bestselling book What Every Good Lawyer Wants You To Know and soon to be released book The Art of Action (Keys to More Freedom).  Francine has also been dabbling with the internet since the 1990’s when she learned HTML coding and created her firm’s first website.

She is a top certified ski instructor and trainer, a scuba divemaster, a podium-finishing standup paddleboard racer and surfs her standup paddleboard in Hawaii for several weeks each year. Francine is married to her law partner and lives in the mountains near Lake Tahoe, California.


Rachel C.

Thought provoking and fun! I’d highly recommend this!

Kena C.

Excellent presenter

James E.

Funny and informative!

Cynthia C.

she is very good

Michael N.

She is terrific!

Melanie H.

One of the best I have watched.

William S.

Good pacing, interesting examples

Karel O.

great presentation!

Ronald J.

I thought this was the best Seminar I have seen on Lawyer Advertising, and I have attended several Seminars on this issue.

Sandra L.

Loved the social media segments and the sample questionable testimonials

Bruno C.

Very applicable information. Thank you!

Claire L.

Very informative! Thanks!

Hubert G.

Betther than most.

Trey P.

great course! thank you

Amy B.

Excellent Course. Very current and informative.

Georgianne B.

Very engaging and informative. Nicely done!

Monica L.

Excellent presentation.

Rick S.

Excellent presentation - best of the 12 hours I watched today!

Susan B.


Amy E.

Very good presenter.

Robert C.

Excellent review of rule 7.1 and much more! Thank you!

Bryan S.

One of the best use of slides I have seen. Really good presenter. Interesting topic.

Richard G.

Very helpful!!

Arthur R.

Francine was very knowledgeable and extremely interesting.

Carrie K.

Great lecture filled with useful things to implement right away!

Regan F.

practical, to the point and helpful.

Anne H.

Excellent practical examples to help attorneys avoid ethical issues

Regina S.

Great CLE!


Outstanding Francine!! One of the very best courses I've ever taken. Thank you Francine!

Benjamin S.

Good course!

Benjamin H.

Well presented.

Amanda G.

This was a great course!! Great presenter with amazing examples!

Robert C.

One of the best courses ever. Thank you.

Scott P.

One of your best programs. Real content presented clearly. Excellent!

Laury F.

good overview


fun, great examples, very good CLE

Kristyn K.

Excellent use of examples that kept the course interesting and some good, practical advice.

Kimberly H.

This was one of the best courses I've taken on Lawline.

Jeffrey H.

She is a very clear and convincing presenter

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