An In-House Counsel's Guide to Trademarks

This course, led by White & Williams partner Randy M. Friedberg, provides an overview of U.S. trademark law. Specifically, the program focuses on the registration and preservation of trademarks, service marks, trade names, and trade dress. This course concludes with a discussion of trademark protection abroad.

Learning Objectives:

I.   Choose and clear a trademark

II.  Recognize USPTO registration and examination procedure

III. Understand trademark maintenance requirements

IV. Discuss ways to prevent a trademark from becoming generic

V.  Identify proper use of a trademark

VI. Summarize foreign protection of trademarks