All-Natural, Rich with Essential Antioxidants: Product Advertising and Consumer Fraud Claims in the Food and Beverage Industry

This program, led by attorneys Lauren Aguiar, Anthony Dryer, and Jordan Feirman, provides an overview of recent trends and decisions involving advertising claims and consumer fraud issues in the food and beverage industry. As food and beverage producers continue to tout their products' health benefits - real, imagined or exaggerated - the courts, National Advertising Division and Federal Trade Commission are encountering an ever-growing docket of advertising disputes and putative class action litigation.

This program examines recent decisions and pending litigation involving food and beverage claims, and provides practical advice to both advertisers in this space and potential litigants who may be asserting or defending against such claims.

Learning Objectives: 

1. Examine how courts and juries are treating food-related claims such as "all natural"
2. Understand the current state of litigation and challenges related to genetically modified organisms
3. Explore relevant National Advertising Division and Federal Trade Commission guidelines and regulations
4. Understand the validity of Food and Drug Administration pre-emption following the U.S. Supreme Court decision in POM Wonderful
5. Understand the role of the National Advertising Division and recent decisions governing food and beverage claims