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On Demand Audio

Advertising and Marketing Law: The Regulatory Landscape & Commonly Encountered IP Issues

(511 reviews)

Produced on June 25, 2018

$ 59 Intellectual Property Law, Administrative Law, and Advertising Law In Stock

Course Information

Time 60 minutes
Difficulty Beginner

Course Description

From lead generation to claim substantiation, the advertising and marketing compliance legal landscape has changed dramatically in recent years. Marketers that fail to stay informed of recent consumer-protection policies, investigations and enforcement actions are exposed to liability.

During this webinar, Richard Newman will provide an overview of the regulatory landscape, and will also discuss various issues that marketers should consider in creating campaigns. Mark Lerner will then examine some of the basic intellectual property issues that arise in the context of advertising, including such topics as copyright clearance, use of competitors marks in comparative advertising, rights of publicity, keyword advertising, and user generated materials.

Learning Objectives:

  1. Examine the current regulatory landscape governing advertising and marketing
  2. Explore the various legal considerations marketers must keep in mind when creating a campaign
  3. Review basic intellectual property issues that arise in the context of advertising, including copyright clearance, rights of publicity, and more


Mark Lerner

Satterlee Stephens LLP

Mark Lerner is a partner of Satterlee Stephens LLP where he specializes in trademark and copyright law.

Mr. Lerner represents clients ranging from publishers, to advertising agencies, to multi-national consumer products companies.

Mr. Lerner counsels clients on trademark selection and clearance, and has extensive experience prosecuting trademark applications and managing international trademark portfolios.

Mr. Lerner is also a litigator with experience in intellectual property disputes and commercial litigation. He has successfully defended clients in trademark, trade dress and false advertising cases.

In addition, Mr. Lerner has experience in pre-publication and pre-broadcast review and sweepstakes administration. He also regularly assists clients in transactions involving intellectual property and licensing.

Admitted to practice in New York State and before the U.S. District Court in the Southern and Eastern Districts of New York and the U.S. Court of Appeals for the Second, Fourth and Tenth Circuits, Mr. Lerner is a member of the American Bar Association and the International Trademark Association. Mr. Lerner is a regular speaker on intellectual property issues, having participated in panels at the New York City Bar Association, INTA and the Promotional Marketing Association annual conference. Mr. Lerner was elected to Super Lawyers in 2018.

Mr. Lerner earned his undergraduate degree (B.A.) from Haverford College and his law degree cum laude (J.D.) from New York University, where he was an editor of the competitions division of the Moot Court Board. Mr. Lerner has a background in public relations and the performing arts.

Richard Newman

Hinch Newman LLP

Richard B. Newman is a partner with the law firm Hinch Newman LLP. Richard regularly provides advertising counsel and regulatory advice to clients in investigative and enforcement proceedings brought by the Federal Trade Commission, state attorneys general and other federal and state agencies with jurisdiction over advertising and marketing practices. He has handled some of the highest-profile affiliate marketing and digital media matters in recent years. Richard’s clients include advertisers, dietary supplement manufacturers, affiliate and pay-per-call networks, publishers and lead generators, lead aggregators, list managers, email marketers and telemarketers, technology service providers and entrepreneurs. His practice includes conducting legal compliance reviews of advertising campaigns, complex commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements. Richard publishes a blog about issues relating to advertising and marketing law, entitled Internet Marketing Law Blog, which can be accessed at

Practice Areas:

  • Advertising and Marketing Compliance
  • FTC Investigations and Defense
  • Internet Law
  • Digital Media


Robert H.

Good course

Martha H.


R. Sean M.

Great Job.

Denise T.

great course materials

Andrew B.

Great job!

Alison B.

The speakers were great - kept me engaged in the presentation.

Mark P.


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