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Advertising and Marketing Law: The Regulatory Landscape & Commonly Encountered IP Issues

1h

Created on June 25, 2018

Beginner

Overview

From lead generation to claim substantiation, the advertising and marketing compliance legal landscape has changed dramatically in recent years. Marketers that fail to stay informed of recent consumer-protection policies, investigations and enforcement actions are exposed to liability.

During this webinar, Richard Newman will provide an overview of the regulatory landscape, and will also discuss various issues that marketers should consider in creating campaigns. Mark Lerner will then examine some of the basic intellectual property issues that arise in the context of advertising, including such topics as copyright clearance, use of competitors marks in comparative advertising, rights of publicity, keyword advertising, and user generated materials.


Learning Objectives:

  1. Examine the current regulatory landscape governing advertising and marketing
  2. Explore the various legal considerations marketers must keep in mind when creating a campaign
  3. Review basic intellectual property issues that arise in the context of advertising, including copyright clearance, rights of publicity, and more

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