A Beginner's Guide to Advertising Law

Production Date: March 27, 2018 Practice Areas: Intellectual Property Law and Advertising Law Estimated Length: 3630 minutes


$ 59 Intellectual Property Law and Advertising Law In Stock

This program, presented by advertising attorney Anthony Verna, will provide an introduction to the basics of advertising law. It will begin by briefly reviewing the relevant statutes meant to prevent deceptive and misleading advertising. Next, the program will discuss relevant cases that the Federal Trade Commission has brought. Lastly, the program will review cases that have been heard by the voluntary arbitrator, the National Advertising Division of the Better Business Bureau.

Learning Objectives:

  1. Gain an overview of the basics of advertising law
  2. Examine the role of the Better Business Bureau’s National Advertising Division
  3. Analyze the various statutes governing advertisements, including Federal Trade Commission regulations, and remedies for violation of those statutes
  4. Review general advertising concepts, such as substantiation and puffery
Kenneth R.
Manhattan Beach, CA

Excellent program. Don't feel have an exhaustive understanding of the area but this was a fabulous introduction, that is what it was intended to be. Presenter was extremely informative and entertaining. One of the best programs on Lawline!