A Beginner's Guide to Advertising Law

This program, presented by advertising attorney Anthony Verna, will provide an introduction to the basics of advertising law. It will begin by briefly reviewing the relevant statutes meant to prevent deceptive and misleading advertising. Next, the program will discuss relevant cases that the Federal Trade Commission has brought. Lastly, the program will review cases that have been heard by the voluntary arbitrator, the National Advertising Division of the Better Business Bureau.

Learning Objectives:

1. Gain an overview of the basics of advertising law
2. Examine the role of the Better Business Bureau's National Advertising Division
3. Analyze the various statutes governing advertisements, including Federal Trade Commission regulations, and remedies for violation of those statutes
4. Review general advertising concepts, such as substantiation and puffery