On Demand Audio

A Beginner's Guide to Advertising Law

(2115 reviews)

Produced on March 27, 2018

$ 59 Intellectual Property Law and Advertising Law In Stock
Get started now

$299 / year - Access to this Course and 1,500+ Lawline courses

or

Course Information

Time 60 minutes
Difficulty Beginner

Course Description

This program, presented by advertising attorney Anthony Verna, will provide an introduction to the basics of advertising law. It will begin by briefly reviewing the relevant statutes meant to prevent deceptive and misleading advertising. Next, the program will discuss relevant cases that the Federal Trade Commission has brought. Lastly, the program will review cases that have been heard by the voluntary arbitrator, the National Advertising Division of the Better Business Bureau.


Learning Objectives:

  1. Gain an overview of the basics of advertising law
  2. Examine the role of the Better Business Bureau’s National Advertising Division
  3. Analyze the various statutes governing advertisements, including Federal Trade Commission regulations, and remedies for violation of those statutes
  4. Review general advertising concepts, such as substantiation and puffery

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .

Faculty

Anthony M. Verna III

Verna Law, P.C.

Anthony M. Verna III, is the managing partner at Verna Law, P.C. He is a member of the New York and New Jersey Bars, as well as the U.S. District Court Southern District of New York. He is a sought-after business speaker, including regular appearances at the World Board Gaming Championships, Business Marketing Association of New Jersey, and Columbian Lawyers Association.



Reviews

DC
Daria C.

Good speaker, engaged

KN
Karan N.

Great presenter! Explained everything well and was fun to listen to!

IW
Ian W.

Excellent!

JW
Jeffrey W.

Great presentation on a unique topic. Examples used were very helpful in understanding the issues.

KS
Kira S.

Excellent presentation. Really appreciated how he accentuated the "take aways" and key information.

SJ
Stuart I. J.

Very interesting and pleasant to listen to

SW
Sue W.

good Intro

BC
bill c.

Excellent

KJ
Kristin J.

An instructor who was actually engaging!

JM
Jessica M.

Mr. Verna should teach all the classes on lawline. Very knowledgeable with great delivery.

EA
Eliot A.

Enjoyable presentation about an area that I knew nothing about.

JT
James T.

good guy

BB
Blaine B.

Great presenter. Thanks.

DT
David T.

Excellent demonstrative and clear and timely explaining have an interesting area of law

JP
Jamie P.

Great example cases.

KW
Karen W.

This guy was very good

JS
Jason S.

I liked this presenter. He was great! Informative and funny.

CS
Carolyn S.

Good visual aids.

SM
Sheri M.

Very good.

CO
Colin O.

Great presentation!

MS
Michael S.

Great presenter. Had a sense of humor.

JB
JOHN B.

The explanation and examples related to false advertising related to food products and juices was very interesting.

LM
Lori M.

Informative speaker

BP
Benjamin P.

Engaging speaker.

RL
Rochelle L.

Excellent presenter.

DG
Daniel G.

Great Job

JP
James P.

Very nice presentation and good coverage of the topic.

NV
Nancy V.

a lot of good information

PZ
Peter Z.

Great speaker

JR
John R.

This speaker is very entertaining and has a great “classroom’” presence. He takes any topic and/or fact pattern and explains the fundamentals in a way which makes it interesting, relevant and truly worth watching.

MH
Michael H.

This was an eye-opener! Thanks.

AP
Annette E. P.

Really excellent!

AM
Ana M. M.

A dynamic presentation on a fascinating competitive field. Eager to listen to a Part 11.

SW
Samuel W.

very well done

RR
Rebecca R.

Well done - informative and entertaining.

JE
Jill E.

Very interesting and timely.

RD
richard d.

good

JW
Joel W.

interesting program. Can be useful for everyday understanding of these types of claims.

JP
Joe P.

thank you

LO
Lissette O.

interesting

JS
Judah S.

he was vey good and willing to help

PO
Patrick O.

Excellent presentation. I learned a great deal on a topic I knew little about!

JB
Jean B.

Great class and a terrific review. I worked in ad review at ABC TV many years ago. This brought back a lot of fond memories and interesting challenges we faced.

LG
Leonard G.

Excellent course! Well presented. Good use of actual ads.

GI
Gregory I.

Nicely done.

JH
Joel H.

Very informative.

WH
William H.

Outstanding

MM
Michael M.

Course was excellent

KP
Katherine P.

Excellent Presentation!

JH
Jeffrey H.

Entertaining and informative. Great use of actual advertisements to explain a topic.

BC
Betty C.

This was really good! Super informative.

AD
Antonio d.

thank you

GM
GUY M.

Very engaging speaker

MC
Mary Lee C.

Great speaker! Excellent introduction to advertising law.

GC
Gary J. C.

Nice job illustrating the ads that were referenced in the lecture and dissecting the legal issues. Was unaware of NAD before this program.

DT
Denise T.

really great intro course

JR
Jessica R.

Very interesting and entertaining

ST
Steven T.

Excellent presentation!

CD
Cameron D.

Good sense of humor made learning more fun

JF
Jeremy F.

phenomenal -- clear & interesting

GA
Gina R. A.

The instructor was excellent - clear, well-organized and engaging.

FC
Facundo C.

Great course.

PI
Paul I.

Very interesting about the Pom juice.

MM
Mark M.

Great course

MS
Michael S.

Very Good. Also, a very affable delivery.

EC
Eric C.

Avuncular and pleasant lecture style, and practical examples in the materials made this an enjoyable presentation.

NP
Nancy P.

great course

NA
Nosson A.

Excellent

LH
Lynn H.

good seminar

AM
Andrew M.

Great presentation materials/slides to go with the discussion.

AZ
A Z

Very engaging speaker

AS
Alyson S.

This was highly entertaining and informative.

BS
Bryan S.

A very interesting and well delivered program.

DR
David R.

I loved this one.

AS
Andrew S.

Outstanding

JH
John H.

Entertaining subject

AB
Anjanette B.

Outstanding! A fun CLE course.

PS
Pam S.

Very good intro to advertising law.

JB
Justin B.

Informative and well done

JK
Johnny K.

Very good speaker with great material. Good balance of interesting cases and examples to support legal principles.

MB
M Margaret B.

Very enjoyable. Thanks for keeping it humorous!

ES
Elizabeth S.

Verna was excellent

KR
Kenneth R.

Excellent program. Don't feel have an exhaustive understanding of the area but this was a fabulous introduction, that is what it was intended to be. Presenter was extremely informative and entertaining. One of the best programs on Lawline!

Load More