A Beginner's Guide to Advertising Law

(354 Ratings)

Produced on: March 27, 2018

Course Format On Demand Audio

Taught by

Categories:

Course Description

Time 60 minutes
Difficulty Beginner

This program, presented by advertising attorney Anthony Verna, will provide an introduction to the basics of advertising law. It will begin by briefly reviewing the relevant statutes meant to prevent deceptive and misleading advertising. Next, the program will discuss relevant cases that the Federal Trade Commission has brought. Lastly, the program will review cases that have been heard by the voluntary arbitrator, the National Advertising Division of the Better Business Bureau.


Learning Objectives:

  1. Gain an overview of the basics of advertising law
  2. Examine the role of the Better Business Bureau’s National Advertising Division
  3. Analyze the various statutes governing advertisements, including Federal Trade Commission regulations, and remedies for violation of those statutes
  4. Review general advertising concepts, such as substantiation and puffery

Faculty

Anthony M. Verna III

Verna Law, P.C.

Anthony M. Verna III, is the managing partner at Verna Law, P.C. He is a member of the New York and New Jersey Bars, as well as the U.S. District Court Southern District of New York. He is a sought-after business speaker, including regular appearances at the World Board Gaming Championships, Business Marketing Association of New Jersey, and Columbian Lawyers Association.

Reviews

AM
Andrew M.

Great presentation materials/slides to go with the discussion.

JZ
Jingmei Z.

Very engaging speaker

AS
Alyson S.

This was highly entertaining and informative.

BS
Bryan S.

A very interesting and well delivered program.

DR
David R.

I loved this one.

AS
Andrew S.

Outstanding

JH
John H.

Entertaining subject

AB
Anjanette B.

Outstanding! A fun CLE course.

PS
Pam S.

Very good intro to advertising law.

JB
Justin B.

Informative and well done

JK
Johnny K.

Very good speaker with great material. Good balance of interesting cases and examples to support legal principles.

MB
M Margaret B.

Very enjoyable. Thanks for keeping it humorous!

ES
Elizabeth S.

Verna was excellent

KR
Kenneth R.

Excellent program. Don't feel have an exhaustive understanding of the area but this was a fabulous introduction, that is what it was intended to be. Presenter was extremely informative and entertaining. One of the best programs on Lawline!

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$59

$ 59 Intellectual Property Law and Advertising Law In Stock

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