Melinda McLellan works with clients to navigate complex privacy, cybersecurity, and data management issues in a rapidly evolving regulatory environment. She counsels companies of all sizes across multiple industry sectors, helping them to identify, evaluate, and manage the myriad compliance obligations associated with corporate privacy and information security practices. Melinda regularly advises on the creation, development, and implementation of global privacy and security policies, standards, procedures, and guidelines, as well as company codes of conduct and employee privacy training programs. Attentive to her clients' business needs, Melinda's proactive approach favors pragmatic, forward-thinking compliance strategies that emphasize prevention and mitigation of privacy and data security risks.
- Advises clients on the development and implementation of enterprise-wide privacy and information security programs, including by creating employee privacy training modules and drafting company codes of conduct, policies, standards, procedures and guidelines related to the protection of personal data.
- Develops compliance strategies for the execution of multi-marketer and multimedia digital and mobile marketing campaigns, regularly advising on online behavioral advertising issues, CAN-SPAM Act requirements, regulations imposed by the Telephone Consumer Protection Act, the FTC's Telemarketing Sales Rule and National Do-Not-Call Registry, and the FCC's regulations applicable to telemarketing calls and text messages.
- Counsels clients on the legal implications of various data collection and analytics technologies, including facial recognition software, in-store WiFi tracking and web-based tools used for behavioral marketing and geotargeting purposes.