Who Pursued It Best? Legislative, Regulatory, and Litigation Trends in Advertising Law

Noted New York philosopher and baseball player, Yogi Berra, once said, “Nobody comes here anymore; it’s too crowded.” Trends come and go; what’s “hot” one year might be cold the next. The same holds true in the advertising law world—scrutinized industries, types of cases, and legal issues tend to rise and fall in waves, with the plaintiffs’ bar often piggybacking off of regulatory investigations or actions.

Join Venable LLP Advertising and Marketing Law and Litigation Partner, Daniel S. Blynn, as he recaps the hot legislative, regulatory, and litigation trends that advertisers, marketers, and manufacturers faced in 2017, provides his thoughts on where things are going in 2018, and offers some “best practices” to help you stay out of the legislative, regulatory, and litigation spotlight.

Learning Objectives:

1. Identify industries and types of regulatory and legal actions that were a focal point for lawmakers, regulators, and the private plaintiffs’ bar in 2017
2. Assess the fundamental Federal Trade Commission and state law advertising and marketing rules of the road, and some class action litigation defense strategies
3. Discuss best practices designed to mitigate regulatory scrutiny and litigation risk
4. Consider future legislative, regulatory, and litigation trends affecting advertisers, marketers, and manufacturers