Fitbit, Scripps, and Stanford are just a few of the players that have recently launched an informal consortium to assess how a wearables approach can be scaled up for a public health response to pandemic outbreaks, such as COVID-19. Wearables have the potential to collect valuable data, such as activity levels, heart rate, and sleep to more quickly detect infectious diseases such as influenza or coronavirus. They have been around for a few years, and have even infiltrated the fashion industry, with smart clothing, jewelry, and accessories. A number of legislative bodies have already responded to the increase in technological innovation and raised privacy concerns. In Spring of 2018, the EU’s General Data Protection Regulation, which imposes many obligations on companies that handle EU personal data, went into effect and has caused nations to reexamine their own privacy regulation. Since then, a number of states have followed up with their own legislation, including California with the CA Consumer Privacy Act.
The discussion as to the legal implications of wearables, both to the wearer and its entourage, is therefore of particular importance, along with the policies that are currently transforming the global and domestic regulatory landscape. Wearables implicate a host of privacy, labor, intellectual property, and product liability issues. Such issues will be examined in this lecture, led by attorney Olivera Medenica.
Break down an overview of the U.S. Regulatory Landscape
Explore the ways in which wearable technology can be developed to support public health initiatives
Examine the impact of the GDPR and other new data protection policies at home and abroad
Define what constitutes wearable technology
Identify the main privacy, IP, and labor and employment considerations and determine best practices for businesses
Address product liability considerations for consumers
Olivera Medenica is a member of DBM’s intellectual property, advertising, art and fashion law, international, and litigation and arbitration practice areas with almost two decades of experience advising domestic and foreign businesses in fashion, retail, media and entertainment on transactional, litigation and arbitration matters. Prior to joining DBM, Ms. Medenica was a law clerk to the Honorable Evan J. Wallach at the U.S. Court of International Trade. She subsequently practiced for fifteen years at boutique intellectual property firms in New York City.
She regularly counsels on trademark, copyright, intellectual property licensing and online/social media matters. Litigation counseling includes copyright and trademark infringement, trade secrets, unfair competition, breach of contract, fraud, right of publicity and privacy, defamation, and shareholder and business owner disputes in closely held businesses. Trademark practice includes counseling on risk evaluation for trademark use and registration, registering, prosecuting, policing, enforcing and maintaining a national and international trademark portfolio, together with representing clients before the U.S. Trademark Trial and Appeal Board. She represents the National Endowment for the Arts on intellectual property matters.
Matters where Ms. Medenica served as lead counsel include:
Artist Blend Films v. Lightyear Entertainment (N.Y. Supreme Court): obtained and enforced judgment for film owner against film distributor delinquent in royalty payments.
IDT v. Unlimited Recharge (N.J. District Court): defeated TRO and preliminary injunction in copyright and trademark infringement matter against telecommunication competitor, and obtained dismissal of majority of claims.
Owrutzky v. Latin Quarters (N.Y. Supreme Court): obtained dismissal of all claims in shareholder lawsuit against defendant nightclub owner.
In re Bertina J. (N.D. California): obtained order pursuant to 28 USC 1782 to unmask author of anonymous blog posting for use in Swiss civil and criminal proceedings.
Stone Column v. Beogradska Banka v. Stone Column (N.Y. Supreme Court): obtained order for judicial notice of Cyprus law for application to foreign power of attorney.
Ms. Medenica has taught legal writing at Brooklyn Law School, and has lectured widely on issues dealing with intellectual property, business ownership and disputes, social media, and law firm management. Lecture engagements have included Lawline.com, the Federal Bar Association, New York County Lawyers’ Association, the New York City Bar, the New York State Bar Association, Harvard Law School, Brooklyn Law School, New York Law School, South by Southwest Interactive, Cardozo Law School, the School of Visual Arts, Manhattan School of Music, Direct Marketing Association Conference (Geek-End), and the New York Foundation for the Arts. Lecture topics have included, among others:
• The Future of Fashion: Blockchain, Artificial Intelligence (AI) and Wearables, Panelist, Feb. 2018, Federal Bar Association, Fashion Law Conference, New York, NY;
• Fashion Innovation – Breaking Barriers, Panelist, Sept. 2017, Federal Bar Association, Fashion Law and Innovation Conference, Paris, France;
• Negotiating & Drafting IP Licensing Agreements: Top 10 Pitfalls, Speaker, Oct. 2017, Lawline/FurtherEd, New York, NY;
• Wearable Technology: Key Legal Implications, Speaker, Feb. 2017, MyLawCLE/Wolter Kluwer, New York, NY;
• Contract Negotiations between U.S. and French Entities, Oct. 2016, Center for International Law at New York Law School, French American Bar Association, New York, NY;
• Legal Bootcamp for Web 3.0, Speaker, Oct. 2011, Geek-End/Digital Marketing Association, Boston, Massachusetts.
• Reconciling YouTube and Grokster: Business Models for Web 3.0, Speaker, March 2011, SXSW, Austin, Texas.
She has also written articles for a variety of publications including the New York Law Journal (“Justice is an Evolving Discourse”), National Law Journal (“Fashion Copyright Bill Analysis”), Ecommerce Law and Strategy (“Advising e-Commerce Business Startups: Beyond the Crib Sheet”), Brooklyn Journal of International Law, Cardozo Arts and Entertainment Law Journal (“Does Liability Enhance Credibility?:Lessons from the DMCA Applied to Online Defamation”), and Loyola of Los Angeles International and Comparative Law Review and the Internet Law Journal (“The Immutable Tort of Cyber- Defamation”). She also co-authored the American Bar Association’s Legal Guide to Fashion Design, and Thomson Reuters’ Aspatore, Inside the Minds, 2015 Edition of Navigating Fashion Law.
Ms. Medenica is an Advisory Board Member of the New York Law School Innovation Center for Law and Technology, Fashion Law Initiative. She is also the founder of an annual Fashion Law Conference hosted by the Federal Bar Association, in New York and Paris featured in the Huffington Post, Forbes and Intellectual Property Watch.
She serves as Second Circuit Vice President of the Federal Bar Association, having served as President of the Southern District of New York Chapter (2014-2015). She served on the Board of Directors of the New York County Lawyers’ Association Board of Directors (2009-2012), and chaired its Entertainment, Media, Intellectual Property and Sports Section.
Admissions: New York and New Jersey, the U.S. District Courts for the Southern and Eastern Districts of New York, U.S. Court of Appeals for the Second Circuit, and the U.S. Supreme Court.
Federal Clerkship: Honorable Evan J. Wallach, Court of International Trade (2001-2003).
Degrees: Manhattan School of Music (Bachelor of Music), Brooklyn Law School (J.D.).
Languages: French (fluent) and Serbo-Croatian (fluent).
Video has some audio feedback that was distracting. However, the substantive presentation was great.
Good background information to become basis for questions to ask related to this emerging area
The GDPR examples were very helpful
Covered a lot of ground. Nice job!
This was a good course.