Trademarks: Building Value for Your Clients and Yourself
1h
Created on October 13, 2016
Intermediate
Overview
Do you or your clients have a company name or slogan that you consider valuable? Do you want to protect that company name or slogan? This course, led by attorney Roman Basi, addresses best practices for seeking a trademark. He discusses what an initial search for similar trademarks can tell you and what it looks like, including a review of an actual full Trademark search conducted by his own office. In addition, he reviews an actual application filed by his office and, in doing so, provides a real-life example of how to apply for a trademark.
Learning Objectives:
- Identify the elements necessary to determine if you can register for a trademark
- Understand the differences between a service mark and a utility mark
- Recognize what evidence is needed to support applications for both
- Grasp the time frames that can be involved prior to final approval
- Appreciate the expiration periods for the different types of trademarks
- Comprehend how to enforce an approved trademark
- File and pursue an opposition to a previously filed trademark
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