Trademark Selection & Clearance 101

Production Date: February 15, 2017 Practice Areas: Intellectual Property Law and Trademark Law Estimated Length: 3834 minutes


$ 59 Intellectual Property Law and Trademark Law In Stock

Trademarks, services marks and logos for a company’s brands or products can be among the most valuable of its intellectual property assets. Weak marks that are too descriptive of the nature of the goods or services provided, or marks that are already used and/or registered by third parties do more harm than good. Either of these situations can lead to wasted marketing dollars and lost customer goodwill when the company finds out the mark cannot be registered, or is already being used by a third party with similar goods or services.

It is crucial to select a trademark that is eligible for the strongest protection, and associated with the least amount of risk in the marketplace. To create a strong intellectual property foundation, the company must conduct a full clearance search to determine what marks are currently in the marketplace, and whether the mark is registerable or usable. This invaluable step is too often overlooked or skipped as non-cost effective.

This course, presented by Randy M. Friedberg, a partner with White and Williams, LLP, reviews the art and science of the numerous factors to consider when determining the strength of a trademark and evaluating the chances of receiving a registration. The course also offers practical steps on how to best conduct clearance searches and evaluate the likelihood of confusion with other marks in the marketplace.

Learning Objectives: 

  1. Grasp the fundamentals of what a trademark is and how it is used
  2. Become familiar with the trademark strength spectrum and how to select the best possible trademark
  3. Understand how to engage in the search process, both in-house and via a commercial company
  4. Learn how to assess threats to registration and use through analyzing a clearance search

Shauna H.
Ontario, CA

So helpful!

Joseph G.
Westlake, OH


Harry A.
Sparkill, NY

Good presentation

Steven H.
Plantation, FL

Randy never disappoints! Great substance. Another one that can be watched 2 or 3 times ... highly recommended for anyone looking for TM basics...

Ethan C.
Hoboken, NJ

Excellent overview - very helpful. Thank you!

Eve L.
Danville, IL

Excellent presentation.

Thomas M.
San Francisco, CA

best course taken thus far in the series

Stephanie D L.
Columbus, OH

Best presenter so far. Made a dry subject matter interesting

Andrew B.
Los Angeles, CA

Great class!

Socrates K.
Las Vegas, NV

Interesting topic ... excellent Instructor. Thank you,

Douglas D.
Grand Rapids, MI

Very good materials

Gail S.
White Stone, NY

He knows his subject!

Joseph L.
Casselberry, FL

Much improved from audio-only format of earlier years. Excellent!

talin h.
Oakton, VA

excellent informative course

Melea B.
Tuckahoe, NY

Solid information from a solid expert in the field.

Peter P.
Chicago, IL

Highly recommended. Presenter has good energy, engaging delivery style.

Julie A. B.
Hiles, WI

Program is loaded with practical and important information compactly packaged in a one-hour format making for an efficient and productive expenditure of this lawyer’s time. Clearly, the topic is not beyond this talented speaker’s ken.