Trademark Issues for the Food, Beverage and Agriculture Industries

Production Date: May 06, 2015 Practice Areas: Intellectual Property Law, Business, Corporate, & Securities Law, Trademark Law, and Food, Beverage, & Agriculture Estimated Length: 3819 minutes


$ 59 Intellectual Property Law, Business, Corporate, & Securities Law, Trademark Law, and Food, Beverage, & Agriculture In Stock

Intellectual property assets are a critical component of the food and beverage industry.  Each product faces numerous competitors, each vying for the same customers.  Often, the only manner in which a product can differentiate itself is through trademarks and a good marketing campaign.  (Consider a grocery store’s well-stocked shelves with numerous products, each providing more or less the same type of goods.)  


However, eye-level consumerism is not the only challenge for these industries.  The online world and social media have created a space where brands can engage directly with consumers without the hassle and expense of traditional television and radio advertising campaigns. As this engagement grows exponentially with the proliferation of various social media outlets such as Twitter and new generations of platforms, so does the associated legal risks for traditional content owners. 


Brands need to understand how to react to the unauthorized use of a company’s intellectual property and the impact that namesquatters or brandjacking can have in the long term. While legal considerations are of utmost importance, so is the public relations impact of taking an aggressive stance. 


This lecture examines traditional trademark principles as they apply to the food, beverage and agriculture industries, and delves into the social media aspect of promoting a brand.


Learning Objectives:

I. Review trademark law and procedures including: 

  • Lanham Act
  • State statutes
  • Common Law
  • Filings
  • Madrid Protocol

II. Recognize types of trademark misuses including:

  • Improper suggestion of affiliation
  • Dilution
  • Comparative advertising
  • Counterfeit products
  • Imposters 
  • Regulatory framework
  • Public relations backlash
  • Licensing
Stewart K.
San Rafael, CA

Thank You.

Sophia M.
Chapel Hill, NC


Gail S.
White Stone, NY

This CLE was extremely informative

Jeffrey M.
Houston, TX

Great course!

Robert B.
Alexandria, VA

Great presentation! Will watch this one again!

John M.
Kennett, MO

Good Presentation

Will G.
Birmingham, AL

amazingly good

Julie A. B.
Hiles, WI

Good use of examples.

Dawn L.
Chicago, IL

Useful information that is broadly applicable. Relevant examples, extremely helpful slides. Presenter was knowledgable and personable. Excellent overall.

Andrea M.
West Chester, PA

While a good, basic trademark discussion, the title led me to believe that the content would be different. I would still recommend this program, but more as a general trademark primer with interesting cases - not as something specific to food, beverage and dug industries.

Steven F.
Garden City, NY

Knowledgeable instructor; just wish that the course was more focused specifically on food and beverage industry, although toward the end the cease and desist examples were almost exclusively so.

Gbolahan E.
Baltimore, MD

Very good.

Kushal M.
Lake Grove, NY


Charles G.
Edmonds, WA

Well done!

Susan O.
Mahwah, NJ

Great use of the video!

Arthur S.
Aurora, IL

She loves the subject and she knows it like she loves it. This is the level of faculty you want to shoot for. Get us more CLE like this. Very well done.

alexandra Q.
Georgetown, ME

Good review of trademark - not DSL on industry niche.

Lynn H.
Mercer Island, WA

good program