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Trademark and Branding Issues in Wearable Technology

(1042 reviews)

Produced on October 06, 2015

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Course Information

Time 60 minutes
Difficulty Intermediate

Course Description

The fashion and technology industries are merging to create a “new” category of product: wearable technology. Some of the first wearable tech products may have been considered bulky or nerdy rather than haute couture, but the tide is changing as the technology incorporated into fashion is refined and new fashion-forward tech is coming to market.   


Join returning faculty member and recently profiled thought leader in wearable technology, Rachel Kronman, as she discusses brand protection issues related to wearable tech. Rachel begins by discussing the scope of wearable technology, including recent examples of new products. Rachel then covers the fundamental agreement brand owners must tackle when embarking on a new wearable tech product, the co-branding or license agreement, including how trademark ownership should be addressed, options for branding the product, decisions about trademark enforcement and other terms commonly covered by such agreements. Finally, Rachel takes a look at the issues pertaining to protecting wearable tech brands and designs in Trademark Offices around the world.


Learning Objectives:                    

I.     Explore new cutting edge wearable technology products

II.    Learn what concerns need to be addressed in a wearable technology co-branding agreement

  • Trademark ownership
  • Trademark appearance
  • Trademark enforcement
  • Trademark reputation
  • Other Co-Branding agreement issues, including approvals, ownership of collateral, IP concerns related to distribution channels, and terms designers, brands or celebrities may request

III.   Grasp the issues related to protecting wearable tech product names and designs in Trademark Offices around the world

  • Trademark clearance
  • How to register the product name
  • Problems applications may encounter
  • Protecting the product design


Credit Information

This course is pre-approved for CLE credit in the following states. If your state is not listed, contact support for more information on how to receive credit


Rachel Santori

Frankfurt Kurnit Klein & Selz, PC

Rachel Kronman is an associate in the Intellectual Property and Trademark and Brand Management Groups at Frankfurt Kurnit. She represents clients at all levels in a wide variety of industries including fashion, music, film, television, literature, advertising, hospitality, design, entertainment, sports, and transportation among others.


Ms. Kronman has special expertise in brand-building and brand protection. She is experienced in all aspects of domestic and international trademark law, including directing trademark portfolio programs, counseling clients on the selection and clearance of marks, trademark prosecution in the USPTO and abroad, and opposition and cancellation proceedings before the TTAB and in foreign tribunals. Ms. Kronman works with clients to create unique brands and brand protection and enforcement policies. She handles preliminary and full trademark clearance, drafting and negotiating license, settlement, and coexistence agreements, and enforcing and protecting trademark and trade dress rights. Ms. Kronman regularly advises on a wide range of trademark matters including licensing, proper trademark use and notice, brand and trademark expansion strategy, joint trademark ownership, brand guidelines, strategies to exploit intellectual property rights, trademark use in social media, and website, search engine, and domain name issues. Ms. Kronman also has expertise in publicity rights, celebrity branding, promotional and advertising issues, copyright, trade dress, search engine management and intellectual property related due diligence.


Prior to joining Frankfurt Kurnit, Ms. Kronman was an associate with Wilson Elser Moskowitz Edelman & Dicker in the Intellectual Property practice group, and was also affiliated with Beigelman, Feiner & Feldman, PC and Lincoln Center for the Performing Arts.


She is a member of the New York City Bar (Trademarks and Unfair Competition Committee), the New York State Bar, and the Copyright Society. Ms. Kronman is admitted to practice in New York state courts and federal courts in the Southern and Eastern Districts of New York.


Jeremy F.

interesting overview of wearable products (albeit perhaps a bit dated, given the rapid rate of change) and TM law

Daniel B.

IP is my area. Very interesting presentation -- lots to think about.

Maria D.

Interesting and informative! Good speaker

lisa h.

I would have liked more specific contract term ideas/examples.

Vasiliki N.

Very interesting topic and good speaker.

Rebecca S.

A very interesting course.

Renee D.

Great presentation - Thanks

Erica R.

She was very interesting.

Robert B.

Very nice presentation!

Joyce W.

Very interesting presentation!

arthur f.

comprehensive seminar--timely--fashion meets technology and TM issues.

Courtney G.

Great - interesting & applicable

Julie A. B.

Affable speaker delivers a content-rich program complete with engaging examples. Presentation flows logically and seamlessly.

Steve L.


Stephen P.

Excellent presentation. Presenter has nice, easy-to-follow materials and provides great logical flow to the overall presentation.

Dawn L.

This was the best presentation I have watched this year. Timely and relevant information, personable speaker who made the subject interesting. There should be Mir TM and copyright law sessions such as this on Lawline.

Maria A.

Presenter was clear and defined everything.

Paige B.

Great interesting topic and really well discussed.

Scott R.

Very rich content.

Susan M.

great examples - new issues. very interesting.

james b.

Very timely and enjoyable.

Stephen C.

Excellent presentation learned a lot about new products and use of joint marks

Andrew B.

Great job!

Steven T.

Well done!

Vincent P.

Excellent tone, delivery and content

Louis D.

this was excellent, entertaining and informative

Justin J.

The examples of relevant technology/examples to consider was a great way to begin

Lin X.

Good and informative

Leah B.

great topic!

Reginia B.

It was very interesting and presented in an understandable manner for someone with little background in trademark issues.

Lillian G.

Excellent presentation! Very informative.

Michael G.

Very interesting by discussing trademark products

William A.

Very interesting subject; well presented by a friendly, very intelligent person.

Maria M.

Very interesting and current topic

Richard G.

Interesting topic, and timely.

William H.

The presentation had lots of good information.

Arthur S.

Excellent presentation! Would highly recommend.

Paula N.

Excellent course. Very informative.

Kenton E.


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