On Demand Audio

The World Of Trademarks (and The Madrid Protocol)

(713 reviews)

Produced on September 28, 2018

$ 89 Intellectual Property, International, and Trademark In Stock
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Course Information

Time 1h 1m
Difficulty Intermediate

Course Description

Permaheat, LLC, a U.S. manufacturer of winter coats, has begun appointing distributors in Europe and Asia, and wants to protect its trademark, PERMAHEAT. Is the Madrid Protocol a good option for Permaheat?

Killchill GmbH, a German manufacturer of gloves, has started selling products into the United States and Asia, and wants to protect its trademark, KILLCHILL. Is the Madrid Protocol a good option for Killchill?

Why might the answers to this question be different for each company?

This seminar, presented by attorneys Dermot Horgan and Jeannine Rittenhouse of IpHorgan Ltd, will equip you to guide clients through the complexities of protecting trademarks abroad using the Madrid Protocol. Attorneys will learn how trademark rights are obtained and the various protections options, with a particular emphasis on use of the Madrid Protocol abroad and its impact in the U.S.

Learning Objectives:
  1. Identify what is and is not a trademark
  2. Explore the mechanisms for protecting trademarks in the U.S. and abroad
  3. Examine protection through the Madrid Protocol
  4. Discuss the benefits of the Madrid Protocol
  5. Analyze the weaknesses of the Madrid Protocol
  6. Consider possible improvements to the Madrid Protocol

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Jeannine Rittenhouse

IpHorgan Ltd.

Jeannine Rittenhouse counsels clients ranging from small businesses to multinational Fortune 500 corporations on the searching and clearance of new brands worldwide and on the maintenance, prosecution, protection, and enforcement of their global trademark and domain portfolios. She has represented clients in trademark oppositions and cancellations in multiple jurisdictions and has substantial experience in copyright prosecution, enforcement, and licensing matters. In addition, Jeannine counsels clients on trade identity, domain name, and unfair competition issues. She has frequently lectured and provided continuing legal education on intellectual property issues including copyright law, licensing, and intellectual property due diligence.

Dermot Horgan

IpHorgan Ltd.

Dermot Horgan assists clients with implementing and managing programs to protect their intellectual property rights. His knowledge of trademark, trade dress, trade identity, trade secret, and copyright law is deep. His skill-set extends to U.S. and international practice. Dermot is a frequent speaker on intellectual property issues: recent topics include The Law of Music and Video Licensing, and Due Diligence in Mergers and Acquisitions.


B. Edward J.

Well done program

Cecelia P.

liked the different presentation

Alan M. H.

Not enough specific information on the Madrid Protocol

Susan M.

Wonderfully done!

Joanna S.

Would have wanted more discussion Madrid but a very good lecture

rebecca e.

Quite liked it!

David D.

Exceptional presentation! Explained complicated area with useful illustrative examples. Great discussion of international filings.

Jon S.

Nice interplay between the speakers. Very enjoyable.

Grazia L.

The presenters here did a really nice job explaining the Paris Convention and the Madrid Protocol. The examples and charts they provided were very easy to understand and helped explain the law in a clear manner. Excellent job

Stephen P.

Smoothly done. The preparation is evident and appreciated.

Sarah K.

Absolutely the BEST class I've taken with Lawline. It was interesting, the lawyers know there stuff backwards and forwards and got the information across. I hope you get these two back again to do more on trademarks.

Timothy Q.

One of the best on Lawline. Great presenters and great substance.

Thomas I.

Good organization, engaging presentation. Useful overview of some of the basics of domestic and foreign filing for US practitioners.

Margaret W.

Again, these presenters were fabulous.

David B.

Great course with great examples

Mary F W.

This was the best CLE I have seen in a long time. Speakers had lots of illustrative examples and comparisons.

David M.

This pair of lecturers is knowledgeable and complimentary.

Gerald B.

Great Intro to Trademarks & various treaties & their affects!

Peter V.

Very well done!

Richard T.

Very good use of practical examples

Kirk L.

These speakers did a great job in terms of oral presentation and subject matter. I would like to hear more courses from them.

David T.

A solid review of basic trademark principles.

Lucius L.

Great summary, well-organized material and easy-to-follow presentation, recommended!

David E.

Great course.

Kristopher A.

Excellent program. Best one I’ve taken on Lawline thus far. Instructors did a great job of presenting the material in a logical and accessible way.

Shirazi J.

Great introduction to trademark filing and Madrid protocol

Alozie E.

This was an excellent course replete with great examples.

John N.

Enjoyed the "new show" format. Extremely well done.

Robert B.

Great use of examples!

Chris S.

Their hypotheticals were quite informative. I learned a lot from this. Thank you.


Great presentation!

Larry S.


kenneth H.

Good presentation.

Steven K.

The two presenters perfected the art of back and forth very well. I liked them.

Joretta D.

The timing of this webcast was very convenient

Michael B.

Outstanding presenters, as these two always are. Very well done. TY

Nicholas B.

Outstanding and pleasant faculty!

David W.

Effective use of examples in demonstrating the application of the Madrid protocol

Nathaniel R.

This was an excellent program. Thank you!!

Holly R.

The presenters were excellent. Thank you!

Michael C.

The examples made distinguishing between cases very easy.

Frank C.

Good Program.

Margaret H.

well done!

Ana M.

Excellent presenters and format.

Lisa M.

Very interesting even if not familiar with trademarks

Abigail M.

Outstanding! Very engaging compared to other live courses

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