Social Media Marketing: What Advertisers Should Know about Using Social Media

Production Date: February 11, 2015 Practice Areas: Advertising Law Estimated Length: 3730 minutes


$ 59 Advertising Law In Stock

Whether it’s Facebook, Twitter, Instagram, or the next big thing, advertisers are increasingly turning to social media to engage their customers.   While social media offers advertisers a great opportunity to connect with customers and build their brands, it also presents real and substantial legal risks to those advertisers who are not careful.  Companies cannot use social media in the same way that individuals can use social media.  The Federal Trade Commission is watching closely to ensure that advertisers and those with a material connection to an advertiser are being transparent when communicating in social media.  Celebrities are quick to complain about any use of their name and likeness, and space limitations inherent to the platforms make it difficult to include required disclosures.  


Winston & Strawn partner Brian Fergemann provides an overview of the legal risks advertisers face when using social media, and offers practical tips on how to comply with applicable FTC guidance and steer clear of lawsuits by private parties.


Learning Objectives:

I.     Understand how the FTC’s Guides Concerning Endorsements and Testimonials impacts your company’s use of social media

II.    Know the legal risks associated with engaging others to promote your brand in social media and understand how to mitigate those risks

III.   Identify best practices for discussing current events and celebrities in social media

IV.   Detail the basic rules for conducting promotions on the various social media platforms




Dane R.
Hanover, PA

Good course.

Phyllis C.
new suffolk, NY

Very helpful, thorough, clear.

Maria C.
Manhattan, NY

Great program. Very practical! Want to listen to it again!

Mineola, NY

Good program

Timothy S.
Grosse Pointe, MI

LOVE the app... transforming both my morning run and my commute!!!

Suzanne W.
Maple Valley, WA

Very informative.

Pamela B.
Manhattan, NY

Most informative cle ever.

Sean O.
Dublin, OH

Very good presentation.

Victoria K.
Chicago, IL

very good session!!

Leonard C.
Washington, DC

Excellent and practical program

John K.
woodbury, NY

This was a great lecture, which covered a very interesting and new area of practice for me. It was easy to follow, but yet it covered a lot of topics in the area.

Cynthia M.
Knoxville, TN

Great course, well-organized and relevant.

Jeffrey W.
New York, NY

Great overview. Difficult topic to break down into pieces, but good examples and good organization helps.

Kushal M.
Lake Grove, NY

great lecture fun and engaging good examples

Deserae W.
Oakland, CA

This course was immensely helpful! As a corporate counsel at a startup, I will use this knowledge daily.

Cami D. B.
Dallas, TX

Great presentation!

Daniel H.
Chicago, IL

Great and very helpful.

Steven F.
Garden City, NY

Excellent and wide coverage of the material. Speaker is obviously quite knowledgeable about the topic.

Gregg M.
New York, NY

Very well done. A great overview of the topic.

Lisa D.
Jacksonville, FL

Nicely presented information that was both interesting adn timely.

Matthew D.
Malibu, CA

Worth recommending to an attorney who advises small biz.

thomas m.
Greenwich, CT

most applicable.

Monica B.
Houston, TX

Very current

Randy B.
New York, NY

It would be great to have more courses like this.

Sharon A.
Mandeville, LA

Very informative and helpful.

Susan M.
PAcific Palisades, CA

Excellent. Interesting, engaging, and current examples in the marketplace. A really great informative presentation.

reuben c.
Jurupa Valley, CA

its good

Rodney E.
los angeles, CA

Great class. Good use of real world examples.

Suuzen Ty A.
The Villages, FL

Did not know previously about the problem with advertisers tweeting photos of celebrities along with the advertiser's brand name - very interesting misappropriation of unique right of celebrity to control use of their image. Would also be a vioilation of

Robert F.
Las Vegas, NV

great presentation

Robert D.
Fresno, CA

I considered myself to be current with the usage requirements of social media, however, there were items presented here that I had not considered and was generally a great overview in incorporating SM into any practice. Nice job!

Barbara H.
Austin, TX

Very practical. Some of the issues are not necessarily intuitive and need to be pointed out. Very helpful.

Christine D.
New York, NY

Very informative. Excellent content.

Nelson B.
Elk Grove, CA


Paul G.
Maple Glen, PA

I love Brian's presentations.

Hugh M.
Bel Air, MD

very informative

Dennis C.
Sunnyvale, CA

This is the best course I've watched on LawLine so far. Good for CA attorneys with citations to 9th Circuit cases and real CA examples.

Robert B.
Oakland, CA

Good presentation.

Brian L.
Carlsbad, CA

One of the best I have attended

Greggory T.
Corpus Christi, TX

Speaker was excellent.

Marlon S.
Beverly Hills, CA

So much to get into! More time... More credit!

Frank M.
Spring, TX

The written materials were very good and enhanced the presentation.

Isabel G.
New York, NY

Really informative, great content, and very interesting

Marilyn A.
Anchorage, AK

Very informative and helpful.

Michael B.
Paoulsbo, WA

Very interesting topic a terrific speaker!

Susan J. N.
Skokie, IL

This is a great Webinar. The speaker clearly knows what he is talking about from firsthand, real life client experiences. I highly recommend this Webinar.

Shane C.
Nashville, TN

Great course. Very relevant.

Gary N.
Union, NJ

Great job!

Debra M.
Shrewsbury, NJ

Interesting and topical

Maria K.
Garden City, NY

I thought this was an incredibly helpful seminar. I am an x-NYC law firm lawyer and currently run my own online business and we deal with advertising on all of the social media platforms and encounter the issues raised every single day. Interestingly en

Charles G.
St. Louis Park, MN

excellently presented

Eliza D.
Alexandria, VA

Very good.

Suzanne R.
Hinsdale, IL

very interesting program.

Charles S.
Greenwood, SC

Excellent production value.

Ronald H.
Dallas, TX

Very interesting course.

julie y.
New York, NY


Dennis S.
Park Ridge, IL

Very informative course and the area of social media is very important today.

Nicholas M.
Staten Island, NY

Very relevant and informative

Silvia C.
Atlanta, GA

Very informative.

Melissa I.
Carmel, IN

Having slides was helpful

Kristin J.
Riverwoods, IL

Really very clear and well done.

Maria M.
New York, NY

Solid introduction - well done.

Judith P.
Seattle, WA

Nicely presented.

Becky F.
Raleigh, NC

this was one of the best live broadcasts I have seen on jawline. the speaker was very good. knew his stuff. this is an area of the law that is changing so fast I really wanted to listen to it.

Jennifer P.
Wrightsville Beach, NC

Very good info for business owners using social media!

Lynn H.
Mercer Island, WA

good program

Nilgun A.
Aurora, IL

Interesting and very informative. Thanks.