Sales promotions are an essential marketing tool for most businesses. Building brand awareness and providing incentives for consumers to buy products can boost sales significantly. Sales promotions come in many forms and can be directed at the consumer or at retailers and wholesalers. This program, presented by Christie Grymes Thompson, Kelley Drye’s chair of Advertising and Marketing and Consumer Products Safety practice groups, provides an overview of the maze of federal and state laws that govern sales promotions including:
The program also examines the basics of advertising law dictating the legal limits on the claims you can make in ads and marketing materials, as well as what type of proof one needs to support those claims.
I. Become familiar with the patchwork of laws that govern promotions
II. Understanding the legal requirements of the various types of promotions
III. Know what types of substantiation you need for your claims
Christie Grymes Thompson is a partner in the firm’s Washington, D.C. office and chair of the Advertising and Marketing and Consumer Product Safety practice groups. She focuses her practice on consumer protection matters, including advertising, product safety, competitor challenges, and promotions. She counsels clients on all aspects of regulatory compliance, with a focus on statutes and regulations enforced by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC) and state Attorneys General. Ranked nationally as a leading practitioner in the Advertising: Transactional & Regulatory area by Chambers USA, sources tell Chambers that Ms. Thompson has “outstanding technical industry knowledge” and is “practical, responsive, efficient, and fun to work with.”
Ms. Thompson advises national advertisers and consumer products manufacturers on how to keep regulators, competitors, and consumers from knocking on their door with a legal challenge and, if they do knock, she helps them answer and defend the marketing claims at issue. To that end, she reviews advertisements and marketing materials for all media, including television, print, Internet and telephone, to determine compliance with relevant regulations and the risk of challenge. In the event of an inquiry or complaint, Ms. Thompson represents clients before federal and state law enforcement agencies, self-regulatory bodies, and in court on matters involving claim substantiation, pricing practices, green marketing, cause marketing campaigns, financial offers, and mobile disclosures, among others. Ms. Thompson also initiates challenges to competitors’ advertising before the National Advertising Division (NAD) of the Council of Better Business Bureaus and in federal court under the Lanham Act to help clients protect their brands and position in the marketplace.
From a product safety standpoint, Ms. Thompson advises clients to ensure that products on the market meet applicable safety standards, including complying with the Consumer Product Safety Improvement Act (CPSIA), the Consumer Product Safety Act (CPSA), the Federal Hazardous Substances Act (CPSA), the Virginia Graeme Baker Pool and Spa Safety Act (VGBA), and the Flammable Fabrics Act (FFA). This work includes developing product safety compliance programs, analyzing potential reporting obligations, coordinating with other parties in the distribution chain, implementing product recalls, defending against enforcement and penalty proceedings with the CPSC, and responding to Freedom of Information Act requests Ms. Thompson helps companies identify and resolve potential product safety issues confidentially before they escalate and have the potential to draw scrutiny from regulators and negative publicity.
Commercial Co-Ventures and Charitable Promotions
Consumer Product Safety
Memberships & Associations
Honors & Awards
Very useful on demand platform
Instructor was great - knowledgeable and kept the program moving at a good pace, covering a substantial amount of material in an hour.
Excellent introduction to the subject.
Great presentation by Christine - great information with a lot of detail, real time examples -yet not too hard to understand.
This was actually a pretty interesting topic.
A timely matter! Thank you.
One of the best courses I have taken here. I deal a lot with online promotions especially using social media so this information was very up to date and useful. I was familiar with the basics, but Ms. Tompson added a lot of nuances. I also plan to print o
Certainly well outside my current area of practice (government transportation regulatory agency) but quite interesting. Thanks to Ms. Thompson for an informative presentation.
Very knowledgeable presenter who also knows how to share.
speaker knew her subject.
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