Promotions and Advertising

Sales promotions are an essential marketing tool for most businesses. Building brand awareness and providing incentives for consumers to buy products can boost sales significantly. Sales promotions come in many forms and can be directed at the consumer or at retailers and wholesalers. This program, presented by Christie Grymes Thompson, Kelley Drye’s chair of Advertising and Marketing and Consumer Products Safety practice groups, provides an overview of the maze of federal and state laws that govern sales promotions including:

• Price discounts
• Free offers
• Sweepstakes
• Contests
• Cause marketing campaigns

The program also examines the basics of advertising law dictating the legal limits on the claims you can make in ads and marketing materials, as well as what type of proof one needs to support those claims. 

Learning Objectives:

I.    Become familiar with the patchwork of laws that govern promotions

II.   Understanding the legal requirements of the various types of promotions

III.  Know what types of substantiation you need for your claims