Opening Keynote Address: Brand Storytelling for Solos and Small Law Firms

This program is not available for CLE credit.

In this keynote address, Meranda Vieyra of Denver Legal Marketing will describe how solo practitioners and small law firms can use brand storytelling in their marketing and business development efforts. The lecture will provide the audience with an overview of what brand storytelling is and how to reach the intended purpose using this technique. Examples of small law firms using brand storytelling to create an advantage for their firm in B2B and B2C practice areas will be provided. 

Additionally, tailored strategies will be covered that can be replicated immediately to begin using brand storytelling in the promotion and business development. This thought-provoking address will inspire the attendees to use brand storytelling in their current and upcoming promotions and business development.