Given consumers’ attachment to their laptops, smartphones, and tablets, the ability to amass troves of consumer data seems to increase each day. Once collected, this data can now be linked from device to device and even from the online to the offline environment. Advertisers and marketers are routinely finding new ways to collect, track, and monetize this consumer information.
As new tracking and targeting techniques proliferate, companies are learning that with great amounts of data comes great responsibility. The minefield of changing state and federal laws, coupled with increased regulatory scrutiny in the space, has meant that companies engaging in online behavioral advertising and tracking have a lot to juggle in order to ensure compliance and help reduce exposure.
This seminar, presented by Robert Newman of Winston & Strawn, describes the legal and regulatory environment impacting marketers looking to leverage these emerging marketing techniques in both the mobile and online environments. The program also provides best practice tips for reducing exposure when collecting and monetizing consumer information for advertising purposes.
I. Identify the laws impacting behavioral advertising and tracking
II. Understand the pillars of consumer notice and choice
III. Know how to reduce regulatory and class action risks
IV. Detail the requirements of the self-regulatory program for mobile and online behavioral advertising
V. Identify advertisers’ obligations for data protection and security
Robert Newman is a partner in the advertising, marketing, and privacy law group who concentrates his practice on counseling clients in marketing, e-commerce, privacy, and intellectual property matters. Mr. Newman advises clients in a broad range of industries on all aspects of their communications with the public, the commercialization and enforcement of their intellectual property portfolios, and litigation risk avoidance in connection with intellectual property, marketing, and emerging technologies.
Mr. Newman handles:
Since 2010, Mr. Newman has served as a chair of the American Bar Association’s Internet and Privacy Subcommittee and he currently serves as a vice chair of the ABA’s Trademark Legislation Committee. Mr. Newman is also the former chair of the ABA’s Trademark Transactions Committee and former Annual Review Vice-Chair of the ABA’s Copyright Division.
Mr. Newman is an adjunct faculty member of The John Marshall Law School’s Center for Intellectual Property, Information & Privacy Law. This fall, he will be teaching a course on behavioral tracking and targeting.
Mr. Newman is a member of the International Association of Privacy Professionals, the Brand Activation Association, the International Trademark Association, and The Recording Academy.
Mr. Newman has co-authored numerous works in the marketing and e-commerce sectors, including:
Mr. Newman also routinely speaks on marketing, e-commerce, and privacy matters. His recent speaking engagements include:
Great presentation! Very useful.
Packed full of useful information, very good presentation.
Very very good speaker! Thank you.
I found the materials very helpful.
Excellent program and speaker!
Very knowledgeable presenter and very well done.
Unique content, very well presented.
Best CLE presentation to date.
A fabulous class! Excellent coverage, super speaker, wonderful content, and great use of targeted emphasis on key concepts and threats. I loved it.
Excellent precise communicator.
Excellent speaker; subject matter is timely and important. I really enjoyed this course.
A truly dynamic and information packed presentation. Rob Newman has done an outstanding job!
Very heavy on details
A very timely, and important subject matter. Well delivered.
So many layers. I would like a part I and part II to go into further detail.
Current subject matter and well presented orally and via slides.
Fascinating! I really enjoyed this. The speaker was great!
This would be a great 4 part series of courses.
VERY informative with valuable materials that serve as a useful outline for analyzing real world situations!
Excellent presentation. The truth is frightening.
Very fast paced. Not for the technology newbie. The speaker was very well versed in the subject matter.
Very informative and well presented.
I really liked this course... very topical and knowledgeable.
Very good speaker.
good topic, great deck
New area for me and speaker helped me break into it.
Very good speaker!
Well prepared. Need more presenters like Robert Newman
Presenter was very good!
Good and informative course
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