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On Demand
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Online Behavioral Advertising and Targeting (Update)

1h 2m

Created on November 18, 2015

Intermediate

Overview

Given consumers’ attachment to their laptops, smartphones, and tablets, the ability to amass troves of consumer data seems to increase each day. Once collected, this data can now be linked from device to device and even from the online to the offline environment. Advertisers and marketers are routinely finding new ways to collect, track, and monetize this consumer information.  

 

As new tracking and targeting techniques proliferate, companies are learning that with great amounts of data comes great responsibility. The minefield of changing state and federal laws, coupled with increased regulatory scrutiny in the space, has meant that companies engaging in online behavioral advertising and tracking have a lot to juggle in order to ensure compliance and help reduce exposure.  

 

This seminar, presented by Robert Newman of Winston & Strawn, describes the legal and regulatory environment impacting marketers looking to leverage these emerging marketing techniques in both the mobile and online environments. The program also provides best practice tips for reducing exposure when collecting and monetizing consumer information for advertising purposes. 

 

Learning Objectives:

I.     Identify the laws impacting behavioral advertising and tracking

II.    Understand the pillars of consumer notice and choice 

III.   Know how to reduce regulatory and class action risks

IV.   Detail the requirements of the self-regulatory program for mobile and online behavioral advertising

V.    Identify advertisers’ obligations for data protection and security

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