On Demand

NY Attorneys: How to Market Yourself Ethically on LinkedIn (Audio Only)

2h 7m

Created on March 26, 2020




In this program, Tarter Krinsky & Drogin attorney Amy B. Goldsmith, Co-Chair of the Intellectual Property Practice, Marc Halpert, LinkedIn, and social media expert, and Carol Schiro Greenwald, legal marketing guru, explain the ethics of using LinkedIn and other social media platforms in your legal practice. What is permitted by the New York Rules of Professional Conduct (NYRPC)? What actions may violate the Rules? What can and should lawyers say on LinkedIn or other social media platforms to drive incoming business contacts? What makes a casual reader of your LinkedIn (or other business profile) want to contact you?  How should you handle online client reviews? How can you coordinate your online and in-person networking initiatives so that they complement each other? The panel will also focus on other social media and online marketing techniques that lawyers can employ while maintaining ethical compliance.

Learning objectives:

  1. Examine the NYRPC's rules about information gathering using social media, inadvertently creating an attorney-client relationship, and advising a client about its preservation obligations

  2. Review permissible and impermissible attorney advertising

  3. Craft a LinkedIn profile that tells WHY you do what you do

  4. Develop best practices via comments and shared material to present yourself as a thought leader to your LinkedIn contacts

  5. Optimize the LinkedIn search function to improve your profile being found, and learn to optimize the five sections on your LinkedIn profile

  6. Manage endorsements, recommendations, and online reviews within the strictures of the NYPRC

  7. Discuss how to integrate online and in-person activities so that you present a seamless brand

  8. Explore how to use your online presence to complement and extend in-person initiatives 

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