On Demand Audio

IP Considerations in Media and Advertising: Exploring Recent Enforcement Trends

(147 reviews)

Produced on May 12, 2020

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$ 89 Intellectual Property, Copyright, and Advertising In Stock
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Course Information

Time 1h
Difficulty Intermediate

Course Description

This presentation, provided by Mark Lerner of Duane Morris LLP, provides a nuts and bolts overview of intellectual property law, covering the definitions of trademark and copyright, bases for infringement claims, available defenses, and recent developments in the legal landscape.  This primer is followed by an analysis of trademark and copyright issues that are likely to arise in the media and advertising contexts, including fair use in the media, rights clearance for advertising, and strategic considerations regarding the tradeoff between litigation and resolution when faced with an infringement claim.

Learning Objectives:

  1. Gain a primer on the fundamentals of IP Law
  2. Explore the IP concerns most likely to arise in advertising, including rights clearance, trademarks in advertising, and fair use in ads
  3. Analyze the costs of potential copyright infringement claims
  4. Develop best practices for company policies in light of copyright claim risks

Credit Information

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Mark Lerner

Duane Morris

Mark Lerner practices in the area of intellectual property law. Mr. Lerner counsels clients on trademark selection and clearance and has extensive experience prosecuting trademark applications and managing international trademark portfolios of clients ranging from publishers to advertising agencies to multinational consumer products companies

Mr. Lerner is also a litigator with experience in intellectual property disputes and commercial litigation.  He has successfully defended clients in trademark, trade dress and false advertising cases in federal court as well as before the Trademark Trial and Appeal Board. In addition, Mr. Lerner has experience in pre-publication and pre-broadcast review and sweepstakes administration.  He also regularly assists clients in transactions involving intellectual property and licensing.

Mr. Lerner is a regular speaker on intellectual property issues, having participated in panels at the New York City Bar Association, INTA and the Promotional Marketing Association annual conference. 

Mr. Lerner is a 1994 cum laude graduate of New York University School of Law, where he was an editor of the competitions division of the Moot Court Board, and a graduate of Haverford College. He has a background in public relations and the performing arts.


Thomas T.


David G.

Nice overview of trademark and copyright law.

Saeid M.

Excellent presenter. Clear explanations of the subject.

Rebecca K.

Nice presentation. Would be interested in more CLEs from this speaker.

Michael S.

Great IP overview!

Scott M.


Barbara S.

Current issues, interesting, good presentation.

Ahban S.

This was a great course.

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