IP Considerations in Media and Advertising: Exploring Recent Enforcement Trends

This presentation, provided by Mark Lerner of Duane Morris LLP, provides a nuts and bolts overview of intellectual property law, covering the definitions of trademark and copyright, bases for infringement claims, available defenses, and recent developments in the legal landscape.  This primer is followed by an analysis of trademark and copyright issues that are likely to arise in the media and advertising contexts, including fair use in the media, rights clearance for advertising, and strategic considerations regarding the tradeoff between litigation and resolution when faced with an infringement claim.

Learning Objectives:

1. Gain a primer on the fundamentals of IP Law
2. Explore the IP concerns most likely to arise in advertising, including rights clearance, trademarks in advertising, and fair use in ads
3. Analyze the costs of potential copyright infringement claims
4. Develop best practices for company policies in light of copyright claim risks