How to Boost Your Online Attorney Marketing...Ethically

Online marketing is the Wild West for attorneys: ethics rules can't keep up with constantly evolving channels and networks, and too many marketing "wizards" promise rainfall, only to deliver meaningless stats and big monthly bills. As a veteran of the legal marketing industry and an attorney licensed in seven jurisdictions, presenter Willie Peacock will demystify online attorney advertising, outline the ethics rules and how they apply to channels new and old, and give attorneys a solid foundation to kickstart their marketing efforts and grow their practice.

Learning Objectives:

1. Outline the most common and most effective online marketing channels for lawyers
2. Apply the ethics rules to attorney and vendor conduct across these channels
3. Provide a foundation for attorneys looking to ethically jumpstart their online marketing