Food and health claims remain a top priority at the FTC. Marketers in this space face a host of challenges regarding the format of their advertising and the backup for their claims. This program provides an overview of hot topics and challenges facing food and dietary supplement marketers and manufacturers. Topics include native advertising and the FTC’s new guidance on this growing marketing tool, as well as the FTC’s evolving standards on substantiation and claims interpretation. Additionally, recent NAD and Lanham Act cases are discussed, including the Dannon/Chobani litigation.
I. Understand the general legal issues around food and health marketing
II. Identify claims and practically apply the rules presented
III. Recognize recent and important legal developments in food and supplement marketing
IV. Analyze recent cases for their real world relevance to advertisers
Len Gordon is a partner in Venable's Antitrust and Advertising and Marketing groups. An experienced litigation attorney, Mr. Gordon has more than 20 years of experience in government and private practice.
Prior to joining Venable, Mr. Gordon spent seven years at the Federal Trade Commission, most recently as the Regional Director for the Northeast Regional Office in New York City. At the FTC, Mr. Gordon managed the Northeast Regional Office in matters including case selection; case management; and supervision of all attorneys, investigators and support personnel. He served as the liaison to the Bureau of Competition, Bureau of Consumer Protection, and other law enforcement and community groups.
Since joining Venable, Mr. Gordon has represented companies and individuals in investigations and litigation with the Federal Trade Commission, state Attorneys General, the Department of Justice, and the Consumer Financial Protection Bureau. He also regularly counsels clients on antitrust, advertising and marketing compliance issues using his experience at the FTC to help guide clients' business activity. Mr. Gordon also represents clients in business to business and class action litigation involving both consumer protection and antitrust issues.
SIGNIFICANT MATTERS WHILE AT THE FTC
Consumer Protection Matters
Presenter was great: practical application
Very rich in detail, efficiently and authoritatively presented.
Outstanding presentation. Presenter was excellent
Wonderful report! Though the law and regs will likely change a lot with new administration!
I learned how little I know about this topic. Good thing I chose this course as an elective CLE.
Interesting material well presented.
Good use of examples. Thorough in scope.
Very informative and up to date program. Thank you!
Excellent course, and very informative review of applicable case law.
Great Presenter. Makes the topic very interesting