Hot Topics in Food & Dietary Supplement Advertising

Food and health claims remain a top priority at the FTC. Marketers in this space face a host of challenges regarding the format of their advertising and the backup for their claims. This program provides an overview of hot topics and challenges facing food and dietary supplement marketers and manufacturers. Topics include native advertising and the FTC's new guidance on this growing marketing tool, as well as the FTC's evolving standards on substantiation and claims interpretation. Additionally, recent NAD and Lanham Act cases are discussed, including the Dannon/Chobani litigation.

 Learning Objectives: 

I.     Understand the general legal issues around food and health marketing

II.    Identify claims and practically apply the rules presented

III.   Recognize recent and important legal developments in food and supplement marketing

IV.   Analyze recent cases for their real world relevance to advertisers