It is difficult to overemphasize the importance of digital media when it comes to distribution of advertising in 2017. With advertisers committing ever-increasing dollars to reach consumers where they are – their phones, tablets, and computers – both advertisers and media companies are grappling with complicated contractual issues and consumer protection laws and regulations.
This seminar, presented by Robert Newman of Winston & Strawn, examines the contractual and legal landscape associated with digital media buys and digital advertising distribution from the perspective of both advertisers and their agencies.
Mr. Newman provides best practices for dealing with issues of consumer tracking and privacy, transparency in media buy arrangements, fraud management, and reducing exposure when collecting and monetizing consumer information for advertising purposes.
Discuss key contractual provisions and considerations when negotiating media buy agreements
Identify best practices for reducing exposure when distributing advertising content through digital channels
Understand recent developments in the laws impacting behavioral advertising and tracking
Know how to reduce regulatory and class action risks in programmatic media buying
Robert Newman is a partner in the advertising, marketing, and privacy law group who concentrates his practice on counseling clients in marketing, e-commerce, privacy, and intellectual property matters. Mr. Newman advises clients in a broad range of industries on all aspects of their communications with the public, the commercialization and enforcement of their intellectual property portfolios, and litigation risk avoidance in connection with intellectual property, marketing, and emerging technologies.
Mr. Newman handles:
Since 2010, Mr. Newman has served as a chair of the American Bar Association’s Internet and Privacy Subcommittee and he currently serves as a vice chair of the ABA’s Trademark Legislation Committee. Mr. Newman is also the former chair of the ABA’s Trademark Transactions Committee and former Annual Review Vice-Chair of the ABA’s Copyright Division.
Mr. Newman is an adjunct faculty member of The John Marshall Law School’s Center for Intellectual Property, Information & Privacy Law. This fall, he will be teaching a course on behavioral tracking and targeting.
Mr. Newman is a member of the International Association of Privacy Professionals, the Brand Activation Association, the International Trademark Association, and The Recording Academy.
Mr. Newman has co-authored numerous works in the marketing and e-commerce sectors, including:
Mr. Newman also routinely speaks on marketing, e-commerce, and privacy matters. His recent speaking engagements include:
A truly appreciate the concise and thorough presentation on the myriad considerations when counseling online advertisers.
Well-presented content by a knowledgeable speaker.
Very interesting and well presented. Not my primary area.
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