FTC Consumer Protection Enforcement in the Digital Economy

(87 Ratings)

Produced on: December 12, 2016

Course Format On Demand Audio

Taught by

Categories:

Course Description

Time 61 minutes
Difficulty Intermediate

The Federal Trade Commission (FTC) is the nation’s leading consumer protection agency.  During its long history, the FTC has used its authority under Section 5 of the FTC Act to prosecute unfair or deceptive acts and practices in advertising, consumer finance, and other important areas of the economy.  The FTC has made it clear that the basic standards of Section 5 apply to online, but putting this view into practice can be a challenge.  A single online marketing campaign can raise issues of deceptive advertising, insufficiently disclosed sponsorship or endorsement connections, privacy, and data security.  As the relationships between companies and their consumers, business partners, and service providers grow more complicated, so does complying with Section 5.  

This program, presented by Aaron Burstein, a partner at Wilkinson Barker Knauer LLP, addresses these issues with a cross-cutting look at the FTC’s recent enforcement actions in the areas of online advertising, privacy, and data security.  The program also reviews recent FTC guidance on endorsements and “native” advertising.


Learning Objectives: 

  1. Gain an understanding of how broadly Section 5 of the FTC Act applies to the digital economy
  2. Learn about the FTC’s recent enforcement actions against deceptive online advertising (including endorsements and native advertising), privacy, and data security
  3. Become familiar with liability under the FTC Act for the acts of business partners
  4. Get acquainted with FTC guidance on native advertising and endorsements 

Faculty

Aaron Burstein

Wilkinson Barker Knauer LLP

Aaron Burstein brings deep expertise in privacy, data security, and consumer protection law to his practice.  Prior to joining the firm, Mr. Burstein spent nearly a decade in federal government service.  Most recently, he was an attorney in the FTC's Division of Privacy and Identity Protection and a senior legal adviser to Commissioner Julie Brill.  As an adviser to Commissioner Brill, Mr. Burstein provided legal and policy advice on U.S. and international privacy and data protection issues, rulemakings, and enforcement actions involving nearly every area of the FTC's consumer protection authority.

Prior to joining the FTC, Mr. Burstein was a policy adviser at NTIA, where he was the principal drafter of the Department of Commerce's consumer privacy "green paper" and the White House's Consumer Privacy Bill of Rights report.  He also served as Director for Privacy and Civil Liberties in the National Security Council's Cybersecurity Directorate.  Following law school, Mr. Burstein was a trial attorney in the Antitrust Division of the Department of Justice and was a research fellow at the University of California, Berkeley School of Law and School of Information.


Reviews

NC
Nicole C.

The information was explained very well - in an easy to understand format

AH
Adam H.

great course

AO
Arthur O.

Good info on the FTC

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