Food Labeling and Marketing Litigation Risks (Update)

Food labeling continues to be a popular target of class action litigation. Class action plaintiffs' lawyers have moved beyond products represented as "natural" to challenge a wider variety of allegedly misleading claims and other issues in the marketing of food and beverage products-from technical violations of FDA regulations to statements about how foods were produced. Food marketers must balance the need to differentiate their products in a highly competitive marketplace against the risk of inviting costly litigation. In this course, Lauren Handel of Handel Food Law LLC, will discuss:

• The regulatory framework for food labeling and advertising

• The causes of action and defenses typically asserted in food labeling litigation

• Trends in the types of labeling claims and other issues that have been targets of consumer protection litigation

• Strategies for minimizing litigation risks

Learning Objectives:

1. Identify the regulatory framework for food labeling and marketing

2. Review the legal claims and defenses asserted in food labeling litigation

3. Recognize risky labeling and marketing claims that could subject a food business to litigation and liability