On Demand

DOs and DON'Ts for Social Media Influencers Under the FTC Guides for Testimonials


Created on December 07, 2017




Join Reed Smith LLP attorney Jason Gordon for this refresher on the FTC Guides Concerning the Use of Testimonials and Endorsements in Advertising. Specifically, Jason will cover marketers', agencies', and influencers' obligations under the guides, and provide an overview of the FTC's enforcement efforts in this space.  

Mr. Gordon will also discuss how some media platforms are offering users built-in disclosure mechanisms to comply with the guides. Understand the DOs and DON'Ts of social media marketing, as well as the role - and regulation! - of the social influencer in this timely program.    

Learning Objectives:

  1. Identify the legal obligations of social influencers, agencies, and marketers  
  2. Recognize the role of the FTC in this type of marketing
  3. Appreciate what compliance with the FTC Guides means in practice
  4. Address built-in disclosure mechanisms on media platforms

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