Join Reed Smith LLP attorney Jason Gordon for this refresher on the FTC Guides Concerning the Use of Testimonials and Endorsements in Advertising. Specifically, Jason will cover marketers’, agencies’, and influencers’ obligations under the guides, and provide an overview of the FTC’s enforcement efforts in this space.
Mr. Gordon will also discuss how some media platforms are offering users built-in disclosure mechanisms to comply with the guides. Understand the DOs and DON’Ts of social media marketing, as well as the role - and regulation! - of the social influencer in this timely program.
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