On Demand Audio

DOs and DON’Ts for Social Media Influencers Under the FTC Guides for Testimonials

(241 reviews)

Produced on December 07, 2017

Taught by
$ 59 Sports & Entertainment Law and Science & Technology Law In Stock
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Course Information

Time 60 minutes
Difficulty Advanced

Course Description

Join Reed Smith LLP attorney Jason Gordon for this refresher on the FTC Guides Concerning the Use of Testimonials and Endorsements in Advertising. Specifically, Jason will cover marketers’, agencies’, and influencers’ obligations under the guides, and provide an overview of the FTC’s enforcement efforts in this space.  

Mr. Gordon will also discuss how some media platforms are offering users built-in disclosure mechanisms to comply with the guides. Understand the DOs and DON’Ts of social media marketing, as well as the role - and regulation! - of the social influencer in this timely program.    


Learning Objectives:

  1. Identify the legal obligations of social influencers, agencies, and marketers  
  2. Recognize the role of the FTC in this type of marketing
  3. Appreciate what compliance with the FTC Guides means in practice
  4. Address built-in disclosure mechanisms on media platforms




Credit Information

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Faculty

Jason W. Gordon

Reed Smith LLP - Chicago

Jason is a member of the firm's Entertainment & Media Group. He represents advertising agencies, Fortune 100 brands, media companies, consumer packaged goods companies, and other advertisers in all aspects of advertising, marketing, new media, branding, privacy, mobile marketing, behavioral advertising, right of publicity, and traditional trademark and copyright prosecution and counseling.

His practice includes the review of advertising copy, advising with regard to issues such as claim substantiation, false advertising and related intellectual property and privacy/publicity issues, and negotiating and drafting a broad array of contracts, including agency/client agreements, media buying agreements, sponsorship agreements and talent agreements. In the new media area, his practice includes drafting and advising on contracts related to social media, blogging, mobile marketing, behavioral advertising, app development and execution, music licensing, and charitable solicitations. In the intellectual property area, he advises on the protection, maintenance, and licensing of copyrights and trademarks. He also advises clients on sweepstakes, contests, and other promotions.

Jason also has experience in resolving complex issues and disputes raising false advertising, unfair competition, copyright infringement, misappropriation of ideas, e-commerce, and contract concerns.

Jason is an adjunct professor at Chicago Kent College of Law. He is teaching Advertising and Marketing Law. 



Reviews

BC
Benjamin C.

Outstanding presentation - presenter was a great public speaker and obviously had a great amount of both knowledge and passion on the subject. I found the topic itself really fascinating, as an early twenty-something who follows a number of social media accounts that engage in these kinds of brand deals.

NK
Nina K.

Super informative and interesting course.

SY
Stuart Y.

Great course

KB
Kristina B.

Extremely interesting and great practical tips for advising clients!

DC
Daniel C.

Outstanding! Thank you.

SB
Stuart B.

Very up to the minute.

AR
Aaron R.

Very interesting topic.

WK
Wayne K.

excellent presentation of commercially usable advice on subject

ES
Edward S.

Great and engaging speaker. Very interesting and helpful since I deal with athlete and influencer endorsements all the time.

NC
Nanette C.

Terrific presentation, excellent overview of key issues,relevant examples and significant insights.

MH
Mark H.

very good

JM
Jeffrey M.

Interesting!

ST
Stephanie T.

Very informative, easy to follow!

AS
anna s.

Well done!

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