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Developing and Implementing Strategies for Trademark Enforcement and Brand Protection

(494 reviews)

Produced on October 26, 2016

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$ 89 Copyright and Patent In Stock
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Course Information

Time 1h
Difficulty Intermediate
Topics covered in this course: Copyright Patent

Course Description

This course, led by Owen J. McKeon, a partner in the IP and Litigation Groups of FisherBroyles LLC, focuses on how best to create and implement a comprehensive strategy for brand protection and trademark enforcement. A successful brand not only sells more goods or services but allows a company to stop competitors from benefiting from the goodwill and reputation of the company that developed the brand and the brand itself. In this day and age, a successful trademark attorney would best be described as a “brand attorney,” especially as every entrepreneur and company is working to develop a brand that becomes well known to their target audience of consumers. While most businesses go through an exhaustive process of selecting a trademark and registering it prior to introducing it as a “brand,” many falter when it comes to ensuring exclusive use in commerce as they fail to police the mark and enforce their trademark rights to ensure the value and prestige of their exclusive brand.

Learning Objectives:

  1. Understand how to develop and implement practical and cost-effective strategies to protect clients’ brands from infringers and counterfeiters
  2. Learn the nuts and bolts of enforcement, including strategies for monitoring the brand in the market and investigating infringers and counterfeiters
  3. Analyze the pros and cons of sending cease and desist letters to identified infringers and counterfeiters
  4. Discuss approaches to instituting formal legal action, be it by way of civil litigation or a referral for criminal prosecution
  5. Develop creative strategies for brand protection when a client’s budget is minimal

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Owen J. McKeon

FisherBroyles, LLP

Owen J. McKeon is a partner in the firm’s Washington D.C. and New Jersey offices. His practice is focused on counseling and representing clients in commercial disputes, with an emphasis on intellectual property protection and disputes. Over the course of his career, Mr. McKeon has represented diverse clients in state and federal courts nationwide, from start-ups to large multinational corporations. He prides himself on his ability to creatively and pragmatically meet these challenges, at all times guided by a client’s unique circumstances and business objectives.

A significant portion of Mr. McKeon’s practice is focused on aggressively protecting clients from the infringement and dilution of their trademarks, piracy of their creative works, and misappropriation of their trade secrets and confidential proprietary information. He counsels and represents clients with regard to intellectual property issues involving trademarks, brand protection and anti-counterfeiting, trade secrets, copyrights, unfair competition and internet law. In addition to his intellectual property experience, Mr. McKeon also has a broad range of experience representing clients in litigation and internal investigations involving a myriad of substantive legal issues, running the gamut from antitrust to data protection and privacy.

Mr. McKeon’s practice also involves assisting clients with the development and implementation of comprehensive programs designed to protect their valuable intellectual property and brands, programs tailored to the individual client’s goals and means. In the areas of IP enforcement and anti-counterfeiting, he has developed and implemented strategies to effectively deter and combat infringers. In addition to Mr. McKeon’s counseling and litigation experience, he has over a decade of experience overseeing the investigation of infringers and counterfeiters, regularly working with a team of private investigative professionals to identify the sources of infringing or counterfeit goods throughout the world. Further, when the infringement or misappropriation of client intellectual property constitutes a crime, Mr. McKeon has experience coordinating with federal, state, and local law enforcement agencies in an effort to refer matters for criminal investigation and prosecution.

In the course of his career, Mr. McKeon has represented clients from many industries, including luxury goods, apparel, cosmetics and fragrances, household products, tobacco products, restaurant and food, pharmaceuticals, and music publishing.

His representative clients include:

  • General Cigar Company, Inc.
  • Swedish Match North America
  • Scandinavian Tobacco Group Lane Ltd.
  • Club Macanudo, Inc.
  • Cigars International, Inc.

Speaking Engagements

Panelist, Food and Drug Law Institute, Annual Enforcement, Litigation, and Compliance Conference, “FDA Regulated Products: Understanding & Combating Counterfeiters.,” Washington D.C., December 9, 2014.

Panelist, Personal Care Products Council, 2014 Legal and Regulatory Conference, “Combating Counterfeiters – Protecting Your Company’s Customer and The Bottom Line,” New Orleans, LA, April 15, 2014.

Panelist, New Jersey Association of Corporate Counsel, “US Trade Secrets Law: Insights for Corporate Counsel,” Whippany, NJ. September 20, 2013

Moderator and Panelist, Seton Hall Law School Gibbons Institute of Law, Science & Technology, “Managing Counterfeiting Issues In The Pharmaceutical Industry,” Newark, NJ. June 18, 2013

Speaker, Association for Corporate Growth New Jersey, “Anti-Counterfeiting: Strategies to Protect Your Brands and Prevent the Counterfeiting of Your Products,” Iselin, NJ. October 19, 2010 


Melissa A.

This one was great. I would like to see more about counterfeiting and brand protection from this presenter.

Robert B.

Very interesting and very useful. Well done!


Enjoyed it

Jeffrey W.


Mark V.

Very helpful overview of the area.

Laura C.

Clear, concise and practical treatment of topic. Presenter was at ease and showed command of subject matter. Well done!

Mark B.

Well presented and helpful “how to” approach.

Josh N.

Very informative. Provides important information about protecting IP.

Kerry M.

Great program. Very worthwhile.

Stefanie F.

I enjoyed this, it was very helpful.

Derek B.

Good practical review

Julie A. B.

Practical. Pragmatic.

Amy G.

Especially enjoyed this nuts and bolts presentation. Not my area, but still interesting.

Linda E.

Nice presentation and presenter.

C. Peyton E.

Great course.

Robert N.

great speaker

Scott R.


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