Creating a Strategic Legal Marketing Plan for the Year Ahead

This program is not available for CLE credit.

This session, presented by legal marketing connoisseurs Emily Griesing of Bossible, Katie Lipp of Law Practice Queen, and Randi Rosenblatt of Upward Stride, will provide solo and small firm practitioners with all the tools they need to create a strategic legal marketing plan for the year ahead. Viewers will learn how to understand and leverage their networks, utilize digital marketing to generate new work, develop a brand, identify the key differences between marketing vs. business development, and so much more. You will become familiar with the different components of a comprehensive marketing and business development plan - including Requests for Proposals (RFPs) - and learn how to develop a concrete plan that best suits your strengths and your particular organization.