Small businesses comprise 99% of America’s workforce - many of whom will struggle or fail within the first 5 years. Not all of these challenges can be solved by legal counsel, but attorneys with a demonstrated and comprehensive understanding of small business issues can help shepherd start-ups to success. For this reason, successful solo and small firm attorneys are uniquely positioned to counsel these clients, as the attorneys can relate firsthand to the issues posed by entity selection, marketing, service delivery models, the staffing structures, accounting matters, and other operational issues.
In addition to business ownership principles, great attorneys should understand the client’s business’ subject matter, and to truly wow clients, define their niche. For example - do you enjoy researching and synthesizing administrative rules and regulations? Does offering legal services to creatives provide you with a rewarding practice? Does keeping abreast of cannabis laws excite you? Whatever niche you choose, you have the opportunity to continually impress your clients if you can offer both legal advice on the fundamentals of business ownership and subject matter knowledge from a legal perspective.
This program, taught by Max Elliott, the principal and founder of a Chicago-based firm, and the General Counsel for the Bernie Mac Foundation, Inc. will help attorneys counsel their small business clients in a “wow” way.
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