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Press Release
Lawline.com Finalist for Customer Service by N.Y. Enterprise Report
Lawline.com, a national continuing legal education (CLE) provider, has emerged as a finalist in the New York Enterprise Small Business Awards of 2009 in the customer service category. Finalists were selected on the basis of the techniques employed and achievements attained through their customer service practices.
"We are proud to recognize the achievements and accomplishments of Lawline.com," said Robert Levin, Editor-in-Chief & Publisher of The New York Enterprise Report. “The use of their unique best practice has given them a distinct competitive advantage and we congratulate them for their initiatives and innovative thinking.”
The success of Lawline.com’s customer service system has gained recognition for placing customer service at the center of its business strategy. Development and implementation of a service based approach, with a focus on the full experience of the customer, brings the company to the forefront of the continuing legal education community.
President David Schnurman explains how the passionate customer service effort began with a mission statement. "Our overall aspiration is to serve and educate our customers. In order to do this efficiently, we need superior practices that serve our users." With this in mind, Schnurman and his team developed a training program and an entire backend system that focuses chiefly on the customer.
This system backend helps to facilitate the execution of the customer service initiative. Director of Customer Relations, Christie LaBarca, illustrates, "Customers complete their CLE feeling educated by our courses, and appreciated by our company. We extend ourselves to our fullest ability in order to demonstrate our gratitude." Schnurman says that ‘[the initiative has] really increased our loyalty in the past three years. The retention rate has jumped from 20% to over 40%."
The New York Enterprise Report Small Business Awards Gala is scheduled for Wednesday, September 30, 2009 from 6 p.m.- 10 p.m. at the Metropolitan Pavilion in New York City, NY. The Best Practices winners will be announced at the gala for Customer Service as well as for Green Business, Human Resources & Leadership, Sales & Marketing and Technology.
Lawline.com has been providing high quality online continuing legal education courses since 1999. To visit the site, go to http://www.lawline.com .
Judy Stein
1-800-529-5463
judy@lawline.com
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