What's that Worth? How to Value and Appraise Intellectual and Real Property
About this Program
Property is as old a concept as exists in our modern world. Real property and intellectual property have taken center stage when it comes to the creation and management of wealth. Understanding how those two very different concepts of "property" are valued is crucial for any modern lawyer, whether it be for fundraising, litigation, or damages. This lecture is given in two parts by attorney and MAI-certified appraiser Logan Lo and intellectual property valuation expert Weston Anson. Mr. Anson is an international lecturer and author of several books, including most recently, IP Valuation and Management, published by the ABA. Mr. Lo is an intellectual property attorney who has lectured on IP both in the U.S. and in Europe on various intellectual property matters and also holds the prestigious MAI appraisal designation from the Appraisal Institute.
Together they look at the various methodologies used to value these two very dissimilar kinds of property as they relate to the legal profession. Mr. Lo will speak about the history of appraising in the U.S., detail the various levels of appraisers and the MAI designation. He also explains the basics of valuation methodology and the different approaches to valuating property. Mr. Anson illustrates, via case studies, how different kinds of IP – such as trademarks, copyrights and patents - are valued.
I. Appraiser Levels
II. Three Approaches to Value
III. Reviewing Reports
IV. Why Intellectual Property Valuation?
V. Value Constraints
VI. Valuation Methodologies and IP
VII. Case Studies
Program Director: Sigalle Barness
Enjoyed this presentation.
interesting and gives real picture of what goes into valuation.
Excellent program. Especially the second half case examples on valuation of sponsor/ celebrity endorsements. Fascinating stuff. Thank you./Jeff Kinzler
I felt the second speaker was a real pro, full of confidence and much charm :-)
Interesting material on valuation of property.
Simply amazing. Too much great information in too little time.
Excellent instructors, excellent content
Comprehensive, informative, and valuable, even to the less knowledgeable in the field. Thank you.
Logan Lo is a very engaging speaker!!
Each speaker was very insightful. Good info.
My favorite so far.
Mr Anson was very, very knowledgeable - a real expert in intellectual property valuation.
Very interesting presentations, especially the IP presentation.
Very useful information; good presentation
Should have been longer. I would have preferred more detail about less material.
Both speakers were great. I wishe the written materials were more detailed.
excellent presetations - clear, concise, thorough
Excellent course. Descriptive and helpful. Lo and Anson are excellent presenters. Excellent discussion of valuation methodologies.
Good course and great speakers! Highly recommended.